Kellogg Company

Introduction The Kellogg Company is the world’s leading producer of cereal and one of the leaders in the production of convenience foods. The company reported sales of nearly $11 billion for 2006; sales revenue has steadily risen over the last decade. Kellogg’s products are made in seventeen countries and are sold in more than 180 countries. According to the company website, “Kellogg Company has a rich history of corporate social responsibility, a history that has grown and evolved to meet the

The Kellogg Company Pestle Analysis The Kellogg Company Pestle Analysis Glossary Page Introduction 3 Pestle 3 Political Influences 4 Economic Influences 5 Socio-Cultural Influences 7 Technology Influences 8 Legal Influences 9 Ethical Influences 11 References 12 The Kellogg Company Pestle Analysis Introduction Will Keith (W.K.) Kellogg was born April 7, 1860. In 1876 W.K. and his brother Dr John Harvey Kellogg, accidentally

Introduction: The Kellogg Company - an American multinational food manufacturing company was founded on February 09, 1906 and is headquartered in Battle Creek, Michigan, United States. Kellogg 's specializes in breakfast cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods. Among many Kellogg’s brands Froot Loops, Apple Jacks, Corn Flakes, Frosted Flakes, Rice Krispies, Special K, Cocoa Krispies, Keebler

Kellogg’s, a cereal company located in Battle Creek, Michigan, created PEP, a whole wheat cereal. Significantly, in 1930, it became the first fortified cereal consisting of vitamins B and D. According to Kellogg’s official website, it became the first product to undergo food fortification or adding of minerals and vitamins, using the spray method (par. 4). Prior to its discontinuation in the late 1970s, the company focused extensively on sponsored advertisement. Kellogg Company partnered with sponsoring

Disclosure Analysis of the Kellogg Company Shelley Saunkeah ACC422 August 15, 2011 Rick Freeman Disclosure Analysis of the Kellogg Company The disclosure notes of the consolidated financial statements presented in the 2010 Annual Report of the Kellogg Company and subsidiaries shows three areas of interest. This paper will focus on those areas of cash and cash equivalents, accounts receivable, and inventories. A list of components that make up the cash and cash equivalents section will be

Technology: Keebler Company is the first consumer packaged goods division, to utilize the artificial intelligence program. This technology interacts with consumers through instant messaging, mimicking natural conversation to provide recipes based on a person 's stated preferences and mood. Moreover, the program was created by Active Buddy, which has launched other interactive agents such as: Smarter Child, Austin Powers and Elle Girl Buddy (Keebler Recipe Tool. Com). In addition, Keebler

COMPANY OVERVIEW With 2008 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles and meat alternatives. Kellogg products are manufactured in 19 countries and marketed in more than 180 countries around the world. Kellogg Company's business is broadly divided into two divisions: Kellogg North America and Kellogg International. Kellogg North America

capillary distribution network and help the company be the sole supplier for Starbucks (a pioneer in the green marketing area) outlets within the China. The international partnership helped Mengniu enter the overseas market and learnt many advanced methods on reducing the carbon emissions during the transportation. Kellogg’s case study Introduction Kellogg company was found in 1906 by Will Keith (W.K.) Kellogg in America (A Historical Overview, n.d.). The company strives to serve the customers through

physical exercise to parents and children. Competitive analysis Types of Competitors Our product offers a culmination of two different breakfast items: cereal and nutrition bars. Main cereal competitors would be Kellogg and General Mills.(direct competitors) In the past 60 months Kellogg has had a revenue growth of 6.5% and an earnings per share growth of 13.1%. Marketing strategies: * The management at Kellogg’s anticipated that the dynamism of times and trends would require them to adopt

Running head: KELLOGG COMPANY RESEARCH TOOLS Kellogg Company Research Tools Beth Darago, Carole Firth, Chandra Pinkney University of Phoenix Marketing Research – MKT441 August 17, 2009 Kellogg Company Research Tools Introducing a new product into the market can be a very challenging process for organizations with competing businesses of the same target market. In order to understand consumer needs, purchasing behavior, and market niche, product and consumer analysis is studied in many