Case Study Microsoft

User Profile-Microsoft company have a huge target market, the service they provide from daily office operation to home entertainment. The user of Microsoft mostly are who have basic knowledge on

“Microsoft aspires to be a great company, and our success depends on you. It depends on people who innovate and are committed to growing our business responsibly. People who dedicate themselves to really satisfying customers, helping partners, and improving the communities in which we do business. People who are accountable for achieving big, bold goals with unwavering integrity. People who are leaders, who appreciate that to be truly great, we must continually strive to do better ourselves and help others improve.”

Brand positioning is essential to the success of any firm because it delivers a perception into the consumer’s minds which differentiates them from their competitors. Microsoft began to grow their brand over 20 years ago with Bill Gate’s an underlying vision of “a computer on every desk and in every home”. This resulted in Microsoft developing into a huge multinational company with personal computing at the forefront of their business. Microsoft dominated this industry for many years which is reflected in the high brand recognition of Microsoft products worldwide.

There was a reason behind this great shift in management theory. The main driving force behind this change was the transition of businesses from the entrepreneurial capitalism to managerial capitalism. This shift forced managers and experts to treat the development of management as a science and to apply scientific principles to it. This idea of scientific management was started by a man named Frederick Taylor. He developed a radical approach known as scientific management. Frederick conducted studies into how employees or that machines they use perform tasks. He measured and analyzed each measurable aspect of everything they do. From this data he was able to calculate better estimates and ordering of task while still getting the most efficiency. By doing this, he gave his managers a realistic standard to

In what ways are management of companies different or how are they similar to one another? And what is the importance of management in how a company runs nowadays? Many of us question about why knowing the history of management is important to Managers? According to (Samson et al, 2012, Page 53) “A historical perspective provides a broader way of thinking; a way of searching for patterns and determining whether they recur across time periods.” In the history of management, many trends have appeared. Many argue that the new techniques being introduced may not have a permanent solution. Others think that managers adapting to new techniques for continuous improvement in this ever changing world. It is important to know the background of how these management perspectives evolved and who and how is it being used now.

Microsoft was founded in 1975, and is the worldwide leader in software, services, and solutions (Career). Microsoft is proud to offer great products and employ outstanding people. Previous Microsoft CEO, Steve Ballmer once said, “There are many things that are true about Microsoft. We have big goals, big dreams, and big aspirations for the future. We are both competitive with our products and in the way we attract and retain talent. For me, the most important factor is competition for talent, because I know our success comes from the people who work here” (Foley).

Management differs today than it did in the past. In the past, managers were considered “bosses” and their job mostly consisted of giving employees orders, monitoring performance and reprimanding unproductive behavior and misconduct. Many managers still manage employees in such fashion; however, some managers now tend to be more proactive and have changed managerial functions for the betterment of company operations and performance to accomplish organizational goals. Effective management for company success now entails guiding, training, supporting, motivating and coaching employees verses

Microsoft believes that work is a place for exploration, creativity, innovation and professional growth. It’s about being inspired and motivated to achieve extraordinary things that leave a lasting impact. At Microsoft, graduates learn from the finest in the business. As a full time graduate employee, they experience an inspiring world-class program.

The twentieth century has brought in a number of management theories which have helped shaped our view of management in the present business environment. These emerging theories have enabled managers to appreciate new patterns of thinking, new ways of organising and new ways of managing organisations and people. Over the years these different theories have enabled the study

Management has experienced remarkable shifts in the way that organizations conduct business particularly in the last century, due to the evolving workplace as well as tremendous changes in the roles of leaders in organizations. Early managers often relied on authoritative tactics to get the job done, which we have learned from history does not work very well for many modern organizations. In this paper, I will be analyzing the management approach my organization takes and whether this is the best approach to meet organizational goals and whether or not my organization may benefit from adopting a different approach or combining multiple approaches.

Successful management requires an understanding of the fundamental concepts of effective management techniques and principles. In order to gain such insight, and manage effectively and efficiently, managers must develop an awareness of past management principles, models and theories. From the turn of the 20th Century, the

Managers therefore acquired knowledge of the work process, reduced them down to a simple set of “rules, laws and formulae” (Burnes, 2009, p. 34) and then laid down the standard rules and procedures for workers carrying out their tasks, thereby reducing the workers’ discretion and control of how they get the job done.

Over the past hundred years management has continuously been evolving. There have been a wide range of approaches in how to deal with management or better yet how to improve management functions in our ever changing environment. From as early as 1100 B.C managers have been struggling with the same issues and problems that manager's face today. Modern managers use many of the practices, principles, and techniques developed from earlier concepts and experiences.

The main focus behind the development of management theory is the quest for good ways to make use of managerial means. Management theory evolves constantly with the continuous stream of new ideas that come from the attempts to transform theory into practice, and vice versa (Aguinaldo & Powell, 2002). Progression in management theory normal happen as key personnel discover great methods to accomplish the most important management responsibilities: planning, organiz-ing, leading, and controlling human and other managerial means. This paper will show how man-agement theory having to do with suitable management processes has emerge in modern times, and view the main aspects that have led to its prosperity.

Between 1770 and 1850, during the Industrial Revolution in England, huge changes occurred in society. In this time, huge Industrial growth occurred due to advancements in power, transport and communication. Inventions such as the steam engine allowed industries to expand and transport goods and materials with ease. Communication improved also due to the arrival of the telegraph, telephone and radio. This industrialisation continued at a rapid pace with the economy in the western world shifting from mainly agricultural to being involved with manufacturing goods and industrial markets. This change required more structured and coherent management methods to be created. It wasn’t until the early 1900s however that formal theories of management started to be formulated with the arrival of classical schools of management.