Customer Relationship Management

Customer relationship management (CRM) is a model for helping the company manages its interactions with current and future customers. CRM software helps the company organize, automate, and synchronize sales, marketing, customer service, and technical support.

Practicing CRM in an organization is beneficial in many ways. Few of these benefits include: customer satisfaction leading to loyal customers, increased sales, consistency in services offered at all times of the year, help to evaluate efficiency levels of front line employees and decide the future plans for the organization etc. Following figure 1.3 shows the key components of a successful CRM.

CRM systems consist of history purchase and information of customers. It can help track customer more easily. It can reduce the process time and increase productivity.It will resist the activities of competitors attempting to attract customers’ patronage. Customers will loyal and would not switch

* A Customer Relationship Management System needs to be implemented. Such a system can be bought easily. But The Company should not buy any system just to have it. The decision has to be considered carefully from the aspects of both technical support and management. Management aspects will be addressed at a later point. Technical aspects are that the CRM System must support modern interface and network structures; this so two-way

Customer relationship management (CRM) is strategy used to manage a customer’s interaction with customers, clients and sales prospects. It usually involves the use of technologies to reach out to customers.

The CRM system contains positive attributes, but the implementation is risky. Despite the risks that are involved, establishing a strong team that can help the system work effectively and efficiently will improve the company’s key performance factors. Communication amongst the administration that

CRM provides a healthcare organization with a one-to-one communication solution that improves care delivery, lowers costs, and increases loyalty among the key stakeholders most necessary to organizational success (ASGAR, M, et al., 2015) With the help of CRM, healthcare organizations have the ability to provide services that extend far beyond traditional practices.

Moreover, customer retention and customer loyalty are major benefits of CRM systems to the organization as it is working to retain existing customers by managing relationships with them will generally increase revenues and reduce costs. Positive outcomes can include a larger share of a customer’s businesses as a result of activities such as cross-selling and up selling. When CRM works, it helps to solve this problem by meshing everyone together and focusing the entire organization on the customer. CRM requires commitment and understanding throughout the company not just in marketing as it adds to a sense of expectation and loyalty being instilled within the consumer and the development of a relationship between company and customer that competitors find hard to break.

Today, more and more companies find that cultivating customer loyalty is a key factor to achieve success. Customer relationship management (CRM) focuses on the relationship between customer and company. Due to this feature, many companies are trying to establish their own CRM system for helping them to connect new customers and boost old customers’ long-term loyalty. CRM systems include operations and analysis, and relationship marketing strategy and supporting, customer-centric business processes (Buttle 2004). With the development of information technology (IT), using CRM system

The use of CRM software enables companies to operate more effectively and efficiently. It consolidates customer data and permits each department access to it. The usage of this software serves to enrich the customer’s experience by recording all their interactions with the company (e-mails, social media, phone calls etc.)With this software, organizations can also analyze and predict customer and prospects behavior. Along with regular updates, proper implementation of reports, analysis and predictions, the organization may gain competitive advantage and maximize profitability.

Customer Relationship Management, also known as CRM, is a technology system that enhances communication between the user and the potential or existing customer. The system is most commonly used in a company to support sales, information technology, and customer service. CRM assists a company by providing and recording information to better help the company align with their customer service goals. According to B. O’Connell in “CRM: The New Know-Your-Customer Tool: Customer Relationship Management Software Is Coming,” CRM

Customer relationship management (CRM) is a hybrid business solution that can increase sales and marketing efficiency. One can think of it as a powerful set of tools, apps, and platforms that

CRM technologies are the tools enabling the firms to get the right information to the right person at the right time and are divided into three parts of, communicational, operational and analytical‘ technologies (Keramati et al., 2010).

CRM (Customer Relationship Management) as a strategy has increased popularity by connecting enterprises and customers closely through different mediums. This helps businesses to effectively understand, manage and sustain the customer relationship in a long run. With technology advancements and enormous amount of information available, enterprises are finding various ways to stay connected with the customers. CRM has been proven successful for lot of enterprises (small, medium & large) and thus encouraging lot of new businesses to implement CRM in order to survive and compete in the world of Internet.

CRM helps organizations maximize the value of every customer interaction and drive superior corporate performance. The challenge is to make it easy for customers to do business with the organization any way they want at any time, through any channel, in any language or