Priti Vyas
Online Assignment 2
“Dabur Chyawanprash product related marketing challenges”
HADM 4312
March 23th, 2015
UHCL Honesty Code “I will be honest in all my academic activities and will not tolerate dishonesty.”
Submission of this exam/assignment certifies my compliance with the UHCL Honesty Code that I signed at the start of the semester. I pledge on my honor that I have complied with this policy, inclusive of not acquiring unauthorized information or assistance, not providing others with unauthorized information or assistance, avoiding plagiarism, avoiding conspiracy, avoiding fabrication/falsification, avoiding abuse of resources and materials, and reporting the academic dishonesty of others
Priti Vyas
Student ID # 0425
HADM 4312
Spring 2015
3/23/2015
Dear Dr. Chandra,
This cover letter is regarding my online assignment 2 about Dabur Chyawanprash product (healthcare product of India) marketing related challenges. As we all know Dabur is the first branded Chyawanprash in India and its constantly voted as the power brand of the country. It is consider as the best remedy for cough and cold for a majority of Indian households. Even being the most popular brand it still face marketing challenges in this competitive world.
I am giving the instructor the permission to use this assignment as an example for future cases for students and classes. I feel that I have followed the assignment guidelines and incorporated examples and explanations that show completed
Philosophy Objectives Target Market Situation and SWOT Analysis Strategy Tactical Requirements Database Requirements LTV Estimation Conclusion Appendix The Team Tulika Roy Sibil Samuel Arnab Banerjee Gunvir Singh Sethi Amanjot Singh Sandhu
the IWU Honesty Policy as outlined in the Student Handbook and IWU Catalog. Affixing this
For all assignments and exams, read and follow the directions and fully comply with York’s Academic Honesty Policy. See “10 Important York Policies” (below) for more information on Academic Honesty.
Academic Integrity Statement: I have read and understood the Academic Integrity guidelines for Kaplan Open Learning and the University Of Essex, and declare that this assignment conforms to all of the rules and regulations contained therein.
The professor reserves the right to retain and publish students' work for pedagogical purposes, and student hereby acknowledges this right and waives any rights to the work.
You will also read about the Company’s advertising strategy and how this approach will bring into line the Company’s marketing goals. It will be determined how effectively the advertising will be measured and how the different promotional strategies relevant to the Company advertising will be utilized. Further discussion will establish the best marketing research approach used to measure customer satisfaction with the Company’s product (cassava powder) and training service initiated to train farmer in implementing large-scale farming. It will be explained how gaps in customer expectations and experiences will be addressed by the marketing wing of the Company, using the high knowledge and proficiency of experienced and well-schooled people in marketing management.
It works on predictions of performance that are normal to all participants and would likely occur. It is all about guessing what the competitor can or cannot do which means that the decision made will not be optimal. Decisions are based on predictions and assumptions which depend on initial conditions that are liable to sudden changes due to multiple of factors.
Use the four Ps of marketing to develop a marketing plan to address a new device to increase medication adherence or oral health in your new practice?
I pledge to follow the Honor Code by refraining from lying, stealing, or cheating. I pledge that I have not and will not receive any unauthorized help on any assignment or assessment.
While I am a rising senior at Appalachian I have to admit that until this course I had not actually read the full Academic integrity code. Sure it has been in every single syllabus I have had since I was a freshman but I would always just skim it and think that it cannot possibly be much different than the Honor code I had to write on every assignment I did in high school. The statement read “I pledge my honor that I have neither given nor received aid on this test or paper” but it mainly got shortened down to IPMH and then my signature. After thinking about this is when I realized that how important for me it was to actually read through the whole honor code. I consider myself to be a good, trustworthy student; I pride myself on doing
Kathy Kemps, will be transitioning into a part-time role in an effort to “semi-retire” effective July 1. In this new role, she will be using her unmatched experience to lead projects for our Fine Paper and Packaging initiatives. Kathy has dedicated the past 38 years of her career to Gilbert, Fox River, & Neenah. Throughout her career she has held many roles, but she has been instrumental in Marketing for Neenah by managing Commercial Brands & Brand Revisions. We are excited to have Kathy stay on in this new role to enable us to continue benefiting from her leadership and ability. Kathy will continue to report directly to me.
Submission of this exam/assignment certifies my compliance with the UHCL Honesty Code that I signed at the start of the semester. I pledge on my honor that I have complied with this policy, inclusive of not acquiring unauthorized information or assistance, not providing others with unauthorized information or assistance, avoiding plagiarism, avoiding conspiracy, avoiding fabrication/falsification, avoiding abuse of resources and materials, and reporting the academic dishonesty of others.
I certify that I have read the assigned material on academic integrity, and this paper is an original paper composed by me for this course. It has not been copied or closely paraphrased from any other source and has not been submitted as a whole, or in part, for credit in any other course at OU or any other educational institution. It has not been created or submitted for any other purpose such as a job assignment at my workplace or any other agency.
Many NGOs are associated with the use of international staff working in 'developing' countries, but there are many NGOs in both North and South who rely on local employees or volunteers.
activities and tactics such as sampling and sales force promotion [3]. Whether a brand manager is using right promotional tools, whether 4P`s (now 7P`s are considered) are linked to each other and with product strategies for the two main objectives that includes [3]: To Generate Prescription Make the product reach the patient They can be said as Product chain and Prescription chain 1.1 The Product Chin This starts from selection of molecules and ends in the hands of patient. This chain is somehow intensive as it starts from the selection of molecules, then molecules are critically screened, after the screening of molecules the source of raw material is identified then the pilot batch manufacturing process starts at this stage pricing strategies and clinical trials are worked out. Once the pilot batch is manufactured then it starts with the commercialization of product, after commercialization product goes to distribution house and then it reaches the retailers. After patient’s diagnosis by doctor, patient purchases that product from retailer [4]. 1.2