Dollar General Corporation Mission Statement

Shoppers Drug Mart Corporation is a subcategory of Loblaw Companies Limited as a licensor and full service drug store which was founded in 1962 in Toronto by Murray Koffler. This company has grown to a network of 1307 stores all over Canada and counting (cite).

First, let’s look at “For Customers, A Better Life.” Dollar General doesn’t try to carry everything. They narrow their product selection down to include only the most common necessities.

DG has a current competitive advantage within its industry that is maintains through a unique cost-efficient approach. This low-cost structure is apparent through low inventories, low advertising costs, and location of stores in rural areas. Though profitable in the short-run, DG's current advantage is not

WalMart continues to have one of the most customer-centric mission statements of all discount retailers globally. Their mission statement is as follows "we save people money so they can live better" (Wal-Mart Investor Relations, 2013). From the first

Sam Walton was born March twenty-nine, 1918 in a small town in Oklahoma. His father was Tom Walton and his mother was Nancy Lee. Walton lived on a farm until 1923, he moved around a lot from one small town to another. He was the youngest Eagle Scott in the state of Missouri history. While finishing his degree at the University of Missouri, Walton joined J.C. Penny as a trainee in the management program in Iowa. In 1942, Walton began the military until 1945 when he completed service. By the age of 26, he took over management of his first variety store by purchasing a Ben Franklin store in Arkansas. Afterward, he purchased his second store called the Eagle right down the street from his first variety store. Sam Walton gave birth to Wal-Mart in 1962. Later that year, Walton along with his brother Bud opened sixteen stores in several states.

Walgreens is the second-largest retail pharmacy chain in the United States. The company’s mission is to be America’s most loved pharmacy-led health, wellbeing, and beauty retailer (Walgreens Mission, n.d.). Our purpose is to champion everyone’s right to be happy and healthy through the company slogan of “Corner of Happy and Healthy.” Our core focus is to improve the quality of life through our pharmacy services, Take-care clinics, and health and beauty products. These messages are widely broadcast through media such as television commercials, radio, and health and fitness magazines.

Target Corporation’s mission statement is to make their company the most sought after shopping destination by delivering a great guest experience with the most innovated technologies and quality merchandise. Target is the second largest general merchandise retailer in America. Target was founded by George Draper Dayton, in 1902, with the name Goodfellow Dry Goods. In 1903, Mr. Dayton changed the name to The Dayton Compay. Furthermore, the first Target store opened in 1962 in the Minneapolis, Minnesota which became the main headquarters. It grew to be the largest division of the Dayton-Hudson Corporation and was subsequently renamed the Target Corporation in 2000. Target anticipates staying ahead by challenging the company to be the most efficient and intellectual upscale company in the retail industry (Target Corporation, 2016).

The Wells Fargo mission statement is merely “Our product is service. Our value added is financial advice and guidance. Our competitive advantage is our people”. But what does that really mean and how does Wells Fargo exemplify that statement? Surprisingly, I was only able to find the mission statement on the Wells Fargo website as a footnote to the “Our Future” section of their “Vision and Values.”

The Target Corporation’s mission statement is to make their company the most sought after shopping destination by delivering a great guest experience with the most innovated technologies and quality merchandise. Target is the second largest general merchandise retailer in America. Target was founded by George Draper Dayton, in 1902, with the name Goodfellow Dry Goods. In 1903, Mr. Dayton changed the name to The Dayton Compay. Furthermore, the first Target store opened in 1962 in the Minneapolis, Minnesota which became the main headquarters. It grew to be the largest division of the Dayton-Hudson Corporation and was subsequently renamed the Target Corporation in 2000. Target anticipates staying ahead by challenging the company to be the most efficient and intellectual upscale company in the retail industry (Target Corporation, 2016).

Family Dollar’s mission statement is, “For Our Customers a compelling place to shop…by providing convenience and low prices. For Our Associates a compelling place to work…by providing exceptional opportunities and rewards for achievement. For Our Investors a compelling place to invest… by providing outstanding returns” (2).

Dollar General currently operates 11,789 discount merchandise retail stores throughout 43 United States. The majority of its merchandise is priced under $10 dollars and its stores are located in low cost real-estate areas. While reviewing the performance of Dollar Generals financial and strategic position my analysis shows your company has a winning strategy due to the improvements of its performance from 2005 to 2015 by, increasing its profit with shareholder investments, decreasing the number of day’s inventory is held, increasing its liquidity, and sustaining its profit margins.

“Rite Aid Corp. owns and manages retail drug stores. It operates through the Retail Pharmacy and Pharmacy Services segments. The Retail Pharmacy segment includes branded and generic prescription drugs, health and beauty aids, personal care products, and walk-in retail clinics. The Pharmacy Services segment offers transparent and traditional pharmacy benefit management for insurance companies, employers, health plans, and government employee groups” (Forbes Global 2000 List, 2000). The company was founded by Alex Grass in September 1962 and is headquartered in Camp Hill, PA. According to Gale (2018), Rite-Aids mission is to “improve the health and wellness of our communities through engaging experiences that provide our customers with the best

The mission statement is the vision of the founder. A man who recognized the glaring holes in the food market industry, and filled them with his passion to make food shopping a customer orientated experience.

Legacy Financial Group is a full-service financial services firm that is located in Albuquerque, New Mexico. Legacy Financial Group was established in 1994. Their services include financial, insurances, and tax and accounting services. Their financial services include values based financial planning, retirement planning, asset management, and college education funds. Legacy Financial Group has managed over 155 million worth of assets.

Their goal is to focus on environment protection and ensure that the right products are placed in challenging markets. Apart from that, they want to boost the profitability and at the same time enhance the flexibility and efficiency of production. Moreover, they aim to increase their customer base and also delivering better satisfaction to the current customers. (para. 3, 4)