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Get Out Sociology

Decent Essays

On February 24, 2017, Get Out, was released in theaters. The thriller/horror film by Jordan Peele depicts the story of an interracial couple consisting of a black man and white woman, as they visit the white parents over a weekend. A series of twists, turns, and thrills makes the film entertaining to a wide variety of audiences who enjoy an adrenaline rush in the theater. After a couple weeks in the box office, the film has showed a potential for success, but as Hollywood is still business driven, it is important to view a film’s potential to earn a profit through smashing success at the box office paired with success in ancillary markets. In its opening weekend, Get Out earned over $30 million in the box office (Box Office Mojo). The film …show more content…

The dichotomy between the black boyfriend and the white girlfriend’s parents highlights racial tension that has been heating up over the last few years. With the United States’ change of power this January, there is much uncertainty on many social issues, and Peele’s film speaks on some of the ongoing tension. As Moonlight, a film that also highlights the troubles of life as a minority individual won the Oscar for Best Picture already this year, Get Out offers another, yet alternative, gaze into the perceptions and realities for people living in fear of their unknown state. With this in mind, the film has already sparked some interest from a few black …show more content…

Upon looking at films that typically earn profits in ancillary markets, they have high potential with video game sales, novelization, and toy sales. Unfortunately for the producers of the film, Get Out will not be made into a video game or toys. The target audience is certainly older adults, so the only potential for a supplemental release would be the creation of a novel. The limited possibilities of further releases in the ancillary markets limits the potential for growth after theaters, so this will be important to track over the film’s

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