IBM

industry covers services and platforms with a vast variety of focal markets. The portion of the

Business Ethics are defined as “moral principles that guide the way a business behaves” (Businesscasestudies, 2017). In order for any business or individual to act in an ethical

The CEO and all senior financial officers also have an additional code of ethics. They are responsible for full, accurate, and timely disclosure in reports required to be filed by the SEC. Each member is also required to report any material untrue fact that comes to their attention or any deficiency in the design/operation of internal controls. Each member must report any violation of their code of ethics or any violation of other laws, rules, or regulations (Walmart 9). This additional codes of ethics is important because it holds all of the executives accountable for their actions. This should aid in preventing fraudulent reporting by management because this code can be cited when looking at disciplinary action.

IBM Global Services, the technology services and consulting division of International Business Machines (IBM), is the world’s largest provider of systems integration and technology consulting. It offers services in areas such as application development, data storage, infrastructure management, networking, and technical support (Datamonitor Plc., 2007, p.4). IBM Global Services is also among the world leaders in providing business consulting and outsourcing services. IBM Global Services’ headquarter locates in Armonk, New York. The company has more than 190,000 employees around the world.

In the seven years (since 1994), that Lou Gerstner reigned over IBM, the company’s earnings per

The cash-balance plan states that employees will receive annual cash weighted credits that are equal to a percentage of pay and that these credits will start at 3% of pay and increase with age.

b. The cash balance plan is a defined benefit plan in which the benefit assumes that the account and retirement benefits depend on the balance of the employee account involved.

Ethical standards in business are important for every leader to know and understand. The book Ethics 101: What Every Leader Needs to Know by: John C. Maxwell discusses ethics in the world today. When people make unethical choices, the reason they do because of three main pitfalls. People do what is most convenient to them, people tend to do what they must do to win, and people rationalize their choices with relativism. In this summary, Maxwell’s definition of business ethics will be framed, examples of ethical standards and guidelines, the meaning and contrast of ethical thinking and ethical behavior, and how to avoid these major pitfalls to live an ethical life. The

Q1. What is the primary objective of IBM’s advertising? How have the objectives of its advertising changed over the years?

In an industry overwhelmed with fraud and corruption, Martin Marietta was ready to revamp their reputation to become an ethical company. This concept catapulted a decade of creating, developing, and tweaking an ethics program. Martin Marietta's goal was to maintain a work place with "descent people doing quality work" (page 1). But with this idea came a series of difficult challenges the company needed to overcome. Martin Marietta arose to the challenge and executed an elaborate ethics program. The programs successes were hard to measure at best. A SWOT analysis was designed to reflect upon all aspects of the ethics program. A case study was used to discuss Martin Marietta's

Personal computer business naturally can be classified as a sub component of business solutions provider that IBM’s positioned for. The tagline indeed shows that for every transactions made, IBM has something to deal with it to make things easier, meaningful and on advantages. The decision to relinquish interest in the above mentioned sector doesn’t put IBM in any advantage if it decided to discontinue advertise in mass media. On the contrary, by resuming the current practices it helps maintains and restore the brand name that could probably enhance the brand loyalty.

IBM resolved to shift from a product-based company to a service-based company and to focus on businesses rather than households as its main target demographics. Now, "instead of merely selling and servicing technology, IBM is putting to use the immense resources it has in-house"¦to help companies"¦rethink, remake, and even run their businesses -- everything from accounting and customer service to human resources and procurement" (Beyond blue, 2005, Businessweek). At IBM,

Prior to their cultural change that took place in the early 1990’s, many would have said that IBM was on a fatal downhill slide. At this point they were beginning to become obsolete. IBM at one point was among the leaders within the world for hardware/software development and information technology services, but all divisions within the organization were run independently from one another. They were not a unified enterprise. To solidify this even further, “rather than working together as a team, divisions competed against each other both internally and in the field” (DiCarlo, L., 2002).

IBM has weaknesses in the transformation of its business model. It is lack of flexibility in the transition because of its large company

โลกาภิวัตน์ (Globalization) คือ ผลจากการพัฒนาการติดต่อสื่อสาร การคมนาคมขนส่ง และเทคโนโลยีสารสนเทศ อันแสดงให้เห็นถึงการเจริญเติบโตของความสัมพันธ์ทางเศรษฐกิจ การเมือง เทคโนโลยี สังคมและวัฒนธรรมที่เชื่อมโยงระหว่างปัจเจกบุคคล ชุมชน หน่วยธุรกิจ และรัฐบาล ทั่วทั้งโลก ซึ่งทำให้เกิดกระบวนการที่ประชากรของโลกถูกหลอมรวมกลายเป็นสังค