Implement And Monitor Marketing Activities

This marketing plan lays the foundations on which to build a solid and successful entry and entail a marketing campaign promoting core brand attributes and aligning them with our target market. To keep the plan on track specific objectives have been created to guide all strategic decisions. The objectives are divided into marketing and financial objectives

Question: Outline the marketing process and explain the importance of each element of the marketing plan.

Before proceeding with the next section (objectives), it is recommended that you complete the Marketing Plan Worksheet. Ask the academic mentor in the learning community for this if you do not have it.

Outline your marketing strategy, mission and goals. Include financial highlights such as sales and revenue forecasts, projected growth and market share, and expected profitability. Briefly reference the current market situation as it relates to your product/service and company and outlines the opportunity. Point out key success factors and/or major pitfalls you plan to avoid. Reference major actions, changes or trends you anticipate over the next three years, and how these will impact your marketing strategy.

1. A brief overview of your company’s Marketing Plan, including marketing objectives and performance targets to staff.

A1. E-Commerce Solutions. Spice King houses its menu as well as a shopping cart for gathering orders. Payments are taken online through a company called Eat24. When clicking on checkout from Spice King’s site, customers are routed to Eat24’s secure site where they simply enter their payment information. Payments can be made via several payment types, including cash at delivery. Eat24 secures private payment information encrypting it with a SSL certificate. Eat 24 acts as a local restaurant directory of sorts. It boasts a pool of thousands of vendors who have delivery, pick-up, and catering. Customers enter their location information and it shows restaurants in that city. From there you can enter more advanced search

The mission, organizational structure and the strategy of the company, indicates that the company is growth oriented and aims to provide excellent services to its customers. However, lack of COO indicates that the company's decisions making seems to be centralized. There are some positive aspects indicated by the mission and the strategy of the company. It clear that the company focuses on their customers and they aim at differencing their products through branding. It also worth to note that the company's strategy is incorporated in its mission of product

The purpose of the project is doubling revenue by 2020 and developing the company into higher profits. The company’s plans are detailed; first, utilize social media for promotion and attraction of the global market on a consistent basis. The company is represented on four internet mediums: Facebook, Instagram, official blogs, and its e-store (called Direct to Customers) to connect customers with products easier. The company offers not only information about new products but also events and news to keep in touch with the customers. Second, expand and improve its range of products and offer high quality and inventive service to the customers. The final phase of the plan is distribution across all possible

In order to achieve our first marketing objective, we recommend the following activities: Keep producing high quality, positive image products that satisfy customer’s needs. Secondly, the team must maintain direct and indirect sales force of no less than 140 and plan in advance in order to have the budget to do so. We also recommend offering employee fringe benefits to encourage long term positions

0 1.3. Explain the factors to be taken into account in setting customer service performance targets and objectives

The components of a marketing plan is an executive summary, 5 c’s, STP, 4 P’s and appendices. Its would be

A document that describes an organization's advertising and marketing efforts for the coming year is known as a marketing plan. A marketing plan includes a statement of the marketing situation, a discussion of target markets and company positioning and a description of the marketing mix intended for use in reaching marketing goals (entrepreneur.com, 2012). A second definition of a marketing plan is as follows: a plan that describes the activities involved in achieving certain marketing objectives within a given timeframe. A market plan starts off with the identification of specific customer needs and how the organization intends to fulfill them while generating an acceptable level of return. Joel Ellis gives the importance and benefits of using a marketing plan for healthcare practices in his video entitled "Why Your Practice Needs a Marketing Plan."

Short-Term: To build and maintain sales in the current catering market it serves while controlling its sales and marketing overheads

Increase market share by gaining and maintaining the good reputation in the market by 1% each year.

The marketing plan habitually comprises time limits, budgets and allocations of staff and this can help the business identifying the definite marketing activities and specifications for the budget, setting and achieving marketing goals, bringing a marketing strategy in the company for life (Mcdonald et al, 2011)