Running head: K GIRLS TASTY TREATS MARKETING PLAN
K Girls Tasty Treats Marketing Plan Keller Graduate School of Management – Online MM522 February 2011
Final Draft
Executive Summary K Girls Tasty Treats is a locally based, family owned bakery that will create, bake, and customize scrumptious and healthy homemade baked goods with delivery service to the greater Sacramento area. The company mission statement is:
K Girls Tasty Treats will provide top quality desserts at affordable prices, with dazzling world class customer service, (with a smile), reliability, and a guarentee of freshness – always.
K Girls Tasty Treats will become the
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Executive Summary Grade allocation: 20 Points
Outline your marketing strategy, mission and goals. Include financial highlights such as sales and revenue forecasts, projected growth and market share, and expected profitability. Briefly reference the current market situation as it relates to your product/service and company and outlines the opportunity. Point out key success factors and/or major pitfalls you plan to avoid. Reference major actions, changes or trends you anticipate over the next three years, and how these will impact your marketing strategy.
Be sure to include a good Mission Statement that meets the criteria of our author. This is a standalone paragraph that clearly indicates the business in which your company finds itself, and addresses the MARKET that you are addressing. A Mission Statement is market focused and not product-focused.
Ensure that you have clearly stated what your Marketing Plan is designed to do, e.g., measurable goals by which you will increase units sold, dollars of revenue made, etc. What do you want to accomplish?
Your Executive Summary is a synopsis of critical information that is found in the other seven Marketing Plan sections. It
A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should
"A good mission statement portrays an organization's unique and lasting reason for being, and energizes stakeholders to follow common goals. It likewise enables a focused allocation of
Before proceeding with the next section (objectives), it is recommended that you complete the Marketing Plan Worksheet. Ask the academic mentor in the learning community for this if you do not have it.
I. Executive Summary II. Situation Analysis o Market Summary Target Market Demographics Geographic Demographics Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis Strengths Weaknesses Opportunities Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast
1. A brief overview of your company’s Marketing Plan, including marketing objectives and performance targets to staff.
1. Identify and describe the main sections of a marketing plan? A marketing plan provides a company with information that could help its success or fail. All marketing plan need to consider what happen now and what will happen in the future.
2) What are the key components of a marketing plan? List and describe each component briefly.
Businesses usually abide by a mission statement to align goals and values establishing objectives toward creating the purpose of providing a service with the intent of promoting a quality product. My mission statement goes as follows...”Quality service and customer satisfaction are the driving force which Taste of Manila and its employees strive to achieve and will settle for
In The Marketing Plan Handbook, Chernev gives a simplified approach to writing marketing plans. It outlines the basic principles of writing a marketing plan and it puts emphasis on marketing as a value-management process. It incorporates the relevant aspects of the business, such as the financial, operational, technological and organizational aspects. Chernev states that marketing plans do not have to be lengthy but should contain need-to-know information and not so much nice-to-know information which is not directly related to the decision at hand and is rarely actionable. He breaks down the marketing plan in eight parts: executive summary, situation analysis, goal, strategy,
This defines what a company will do to achieve its vision. It may include the company’s functions, goals and philosophies
The target market is Women on the go with no children who want a small personal treat. The data revealed that this target market were the heaviest buyers of premium treats, this focused the team to advertise towards “her” and “What does she
Organizing the direction of a business or corporation is essential because it can increase profitability and provide broad guidelines for how to accomplish the organization goals. This is where a mission statement becomes useful. A mission statement should be short, concise, and to the point. Employees should be able to remember it and make it part of their everyday work culture.
A strategic marketing plan focuses on the goals, objectives, strategies and strategies related to the goals. Goals are comprehensive and it provides the general guidelines on how the marketing organization wants to achieve, such as an expanded market segment (Kotler et al, 2013). Objectives are tied up together with target goals and provide further specific, determinate results - for example, an increase in the market share of a specific geographical area for a particular product, with a certain amount
Westwood, J., 2002, The Marketing Plan: A step-by-step Guide. 3rd ed., London, Kogan Page Limited, p
The marketing plan is central to the business plan. Marketing research helps you define your