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Anheuser Busch Mission Statement

Decent Essays

Strategic Management
Anheuser-Busch

Mission Statement: What it is all about The Mission Statement is a vital component in the strategic planning of a business organization. Creating a mission is one of the first actions an organization should take. This can be a building block for an overall strategy and development of more specific functional strategies (Abrahams, 1995). By defining a mission an organization is making a statement of organizational purpose.
Christopher Bart a foremost researcher in the art of mission statements articulates,
"A good mission statement portrays an organization's unique and lasting reason for being, and energizes stakeholders to follow common goals. It likewise enables a focused allocation of …show more content…

The company's vision is: Through all of our products, services and relationships, we will add to life's enjoyment.
Anheuser-Busch's Mission Statement Anheuser-Busch's mission statement is:
· Be the world's beer company
· Enrich and entertain a global audience
· Deliver superior returns to our shareholders

After its mission statement, the company enumerates its values in support of the mission statement. The values are the following:
· Quality in everything we do
· Exceeding customer expectations
· Trust, respect and integrity in all of our relationships
· Continuous improvement, innovation and embracing change
· Teamwork and open, honest communication
· Each employee's responsibility for contributing to the company's success
· Creating a safe, productive and rewarding work environment
· Building a high-performing, diverse workforce
· Promoting the responsible consumption of our products
· Preserving and protecting the environment and supporting communities where we do business
If I were to analyze the company's mission statement according to the elements of a mission statement enumerated by David and David, it would be as follows:

· Customers
This involves the company's target market. The mission statement includes the element of customers because it states that "entertain and

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