Internal Strengths And Weaknesses Of The Bakery

The company's objective is to discharge the responsibility as leaders in its trade by acting with complete integrity, by carrying out its work to the public good and to the quality of life in the community, to provide unrivalled value to its customers in the quality of the goods it sells, in the competitiveness of its prices and in the range of choice it offers.

Goals in the company are to find the right product for the customer’s particular needs and build a relationship with the customers

As the Operation and Production Department we strive for excellence by providing superior quality products in an efficient manner in order to guarantee customer satisfaction.

Our mission is to provide consumers with innovative products to increase efficiency and productivity while proving to have less impact on our environment and help our customers do so as well. We wish to prolong our current economic growth and protect our planet in the process. The integrity of our company is based on the quality of our products, our satisfied customers, the integrity and conscientiousness of our employees and our sincerity to innovative development and evolution.

As the company continues to evolve, it still stays true to its attractive qualities that have earned millions of loyal customers around the world. They have a commitment to quality. By only carrying 4000 stocked units in the warehouse, compared to 30,000 at your local super market, it can carefully choose its products. This insightful selection is based on quality, price, brand and features. Therefore, having the ability to offer the ultimate best value to its members.

The company’s main objective is to increase brand recognition in the domestic market as well as

ensure that the company stays current and ensures that there will be a wider range of consumers shopping in-store, resulting in higher sales volumes and sales revenue generated.

Nowadays, for a company to be successful in the business world one must have a good marketing plan to be successful. One way to accomplish a successful business plan is to use something known as the marketing mix or the four P’s of marketing. These four P’s of marketing are known as the product, place, price, and promotion. If one uses these four P’s one will notice that each of these cover their own part in marketing, which will help make a successful marketing plan. In this paper one will see what each of these four P’s are in marketing. Also one will see how each of these four P’s is used in the marketing plan for Dutch Bros Coffee.

MARKETING OBJECTIVES: 1. to be a leading reputable bakery. 2. To provide good quality products. 3. To be competitive in the market. 4. To offer jobs.

The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image.

To create innovative products that celebrate the individuality of our consumers and ourselves in a responsible and profitable way.

Focus more on large growing markets and exceed the sales up to 10 million cars per year.

1. Achieve an increase in the market share to 50% or above in the next 7 years

In this paper, we will create a marketing plan for a fictitious company called Comfort Cakes by Lynda. We will discuss the type of product the company will offer and identify its primary characteristics, after this we will discuss the service component of the product and see how it would be used for the enhancement of the product. Then, we will explain how the product being offered by our company could be expanded to a product line and here the emphasis would also be given on the depth and breadth of the line. Finally we will determine how the core businesses might change in response to industry or market changes.

company offers improved quality of products in the industry at an affordable price with high