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Johnnie Walker Essay

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Johnnie walker is one of the most well-known and highest selling scotch whisky brand and is enjoyed in more than 180 countries worldwide. It also represents the idea of personal progress and achievements. The business was founded in 1820 by John Walker and since then he never looked back. He would grow from a grocer’s own scotch whisky and progressed to becoming a global icon. Today, his brand and the consumers are following the same forward-looking perspective. The following are the U.S. range of award-winning whiskies that include Johnnie Walker Double Black, Johnnie Walker Red Label, Johnnie Walker Platinum Label, Johnnie Walker Black Label, Johnnie Walker Gold Label Reserve, and Johnnie Walker Blue Label.
The ad, is a highly-influenced …show more content…

The band moves transversally on the streets of Los Angeles by hitting up a taco truck while they are sophisticatedly dressed up into tuxedos in mariachi attire. The Spanish verse is then opened by singer Bardo Martinez that translate into, "Nobody exists who can stop me on the way to liberty/Nobody exists that can make me return. This land is for you and me." The band itself consist of artists that are all from different cities in Then group is made up of lead vocalist Martinez, bassist Eduardo Arenas, guitarist Carlos Arevalo and drummer Gabriel Villa. These musicians are known for blending Tropicalia Brazilian with romantic pop and early 70’psychedelic soul which made them stay faithful to heritage and Latino roots. Having progressed with a powerful story they earned a place in some of the biggest tours and stages and never lost sight of the cultural identity and …show more content…

Johnnie Walkers took inspirations from Woody Guthrie, the American singer-songwriter, to highlight and showcase the country’s progressive values. The message was timely and clearly focused on the anti-immigrant campaign. This version of the song was unveiled to the audience on the night before the elections. It clearly aimed towards Trump’s anti-immigrant campaign. They have made the ad dramatic by showing multicolored visuals of Americans and the tag line which could blend with the occasion: “Keep Walking America.” Apparently, the ad was shot over two week which consists of real stories from multiple destinations like New Orleans, Santa Fe, Los Angeles, Montana, New York, Baltimore and Washington

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