Tata Consultancy Services (India) – Case study
Name: Ayesh Perera
Student id: s0223566
Assessment: Assessment 2_Case Study-Essay Course: Case study Knowledge Management Foundations
Course no: COIT13233
Lecturer: Santoso Wibowo
Due date: Week 10 Thursday (09-May-2013)
Abstract
The purpose of this essay is to answer the questions from the "Tata Consultancy Services (India)" case study on pages 253-255 of Jashapara (2011)
The discussion includes advice regarding a strategic alliance with Cisco. Two of the key elements of this case study which are discussed are describing the current weaknesses in Tata Consultancy Services with an approach to knowledge management and the improvements that are made to eliminate these
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(http://www.businessdictionary.com)
It is a preparation between two companies that have decided to share resources to undertake a specific, mutually beneficial project. A strategic alliance is less involved and less permanent than a joint venture, in which two companies typically pool resources to create a separate business entity. In a strategic alliance, each company maintains its autonomy while gaining a new opportunity. A strategic alliance could help a company develop a more effective process, expand into a new market or develop an advantage over a competitor, among other possibilities. (http://www.investopedia.com)
Investopedia explains 'Strategic Alliance'
For example, an oil and natural gas company might form a strategic alliance with a research laboratory to develop more commercially viable recovery processes. A clothing retailer might form a strategic alliance with a single clothing manufacturer to ensure consistent quality and sizing. A major website could form a strategic alliance with an analytics company to improve its marketing efforts. (http://www.investopedia.com)
Knowledge Management can make a significant difference between ongoing or successful ventures of any organization in a world of accelerating change. Knowledge Management provides the ability to connect and cooperate complex ideas efficiently and can be beneficial even to expand when using strategic alliances. To make Knowledge Management work in an
Partnering with a competitor is becoming more and more common in today 's integrated, technology-based environment. This type of collaboration with a competitor is uniquely described as:
An example in aviation industry that has successfully employed a strategic alliance is Qantas Airlines, who entered into a non-equity strategic alliance with the large Middle-Eastern airline Emirates. Strategic alliances are evident
Knowledge management was defined as the turning of information into actionable knowledge which can be accessed by people who can apply it. Robbins (2003) gives a time perspective in his definition of knowledge management. He mentions as part of knowledge management the distribution of the right information to the right people at the right time. Lytras et al (2002) gives a definition of knowledge management which emphasises the purpose of knowledge management. In the definition creation of new capabilities, enablement for superior performance, encouraging innovation and enhancement of customer value were mentioned. For the purpose of this study the researcher summarised knowledge management as the intentional process of coordinating people, technology and systems to optimise creation and sharing of intellectual
A firm can have either or both horizontal or vertical complementary strategic alliances. A horizontal complementary strategic alliance firms share some of their resources at the same stage of development (Hitt et al., 2015, p. 273). Well a vertical complementary strategic alliances allows for firms to share some of their resources from different stages of development (Hitt et al., 2015, p.271). The sharing of resources can also inspire partnering firms to adapt and use innovative thinking in order to adapt to environmental changes (Hitt et al., 2015, p.271). An example of this is the partnership between Disney, News Corp., and Comcast, which came together to form Hulu to distribute video content (Hitt et al., 2015, p.273). This partnership allows the firms to stream their content through Hulu
Knowledge management often involves isolating and planning intellectual assets within an organization, producing new knowledge for competitive advantages within the organization, making vast amounts of corporate information accessible. Knowledge management can be hard to interpret or explain. How would a nurse or doctor define “health care” succinctly? How would a CEO explain “management”? Each of these areas is very complex, with many sub-areas of specialization. This in turn leads to the question “What is Knowledge Management Strategy & Metrics”?
Chapter 12 highlights the different reasons for managing knowledge that include the need to respond accurately to globalization as well as rapid change, the need to manage communication and information overload, organizational downsizing, leveraging knowledge in order to gain competitive advantage as well as controlling knowledge embedded within different products in an organization. The author also elaborates how knowledge management can be viewed as a dynamic process, which involves the transfer, capturing, generation, and codification of knowledge. The chapter also asserts that business intelligence utilizes technologies and data to understand business performance.
Knowledge management assists in renewing, developing, transferring, and sharing knowledge. This is based on produce value, economic wealth, and organizational performance. (Becerra-Fernandez & Sabherwal, 2010) This process creates value from its intellectual and knowledge based assets. Knowledge management leverges knowledge within an organization to provide a competititive edge. The fuctions within knowledge management acheives the goals of an organization to acquire additional knowledge within its operations to
Knowledge Management (KM) is described as a systematic process of sharing, reusing and managing the knowledge only when it is made available and recorded (Jashapara, 2005). This helps an organization to gain insight and understanding for own experience (Remus, 2012). Most of the KM activities
Strategic alliances are partnerships which are formed between more than one firm that will see these firms combine their managerial, financial and their technological resources as well as their individual competitive advantages for the sole purpose of pursuing mutual goals. These are often termed as cooperative strategies. There are several categories of strategic alliances in existence (Deresky, 2011). These forms of strategic alliances have their individual merits and demerits. The paper will look at examples of these strategic alliances highlighting on their advantages and disadvantages.
The term knowledge management has become common in businesses throughout the world. Despite its increased prevalence, there remains a large degree of confusion concerning the applied definition of what knowledge management is. Within the knowledge management community, attempts at defining this elusive term appear to be in constant flux. However, a basic description of what constitutes
It has become explicit that knowledge management is not just another fad which has been hyped up by the management consultants and technology vendors. (Remenyi, 2004).It is not facile to implement knowledge management successfully; in as much as it offers. Knowledge management panaceas depending on technology have not produced convincing results considering that more money has been spent. Remenyi went on to say that knowledge management is far more than a technological issue and thus, what is really entailed is a rethink with a prominence on the people side of knowledge management and such approach is the use of a knowledge café.
Knowledge management – how organizations track, measure, share and make use of intangible assets such as an employee’s ability to think fast in a crisis – is increasingly important in a fast-changing knowledge society. Organizations have always managed knowledge, even if they did not use the term knowledge management. For example, a person experienced in operating or repairing a particular machine could pass their knowledge on to newcomers.
Knowledge Management is an organization’s methodology of making their intellectual assets as fully functional, or effective as possible. This is a systematic approach organized to enhance understanding. It’s the managing of information in a way that provides an organization with a competitive advantage.
A strategic alliance is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. This form of cooperation lies between Mergers & Acquisition M&A and organic growth.
In today’s modern day environment, the competition as well as the drive to be one of the best amongst organizations, is consistently increasing, especially after globalization. Due to which many organizations are no longer confined under certain boundaries, but instead are more intermingled. As an outcome, many organizations these days heavily rely on each other for sharing knowledge. Therefore, knowledge management is considered as a valuable component towards the success of an organization.