Kudler Fine Foods Marketing Research

The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area.

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.

Kudler Fine Foods is a gourmet grocery store. KFF sells meat, produce, cheese, and wine. They also provide catering services. KFF

If Kudler Fine Foods is trying to figure out what it means for a small business it is seeing where or how the competition advertises. Kudler Fine Foods should receive the competitors distribution list or sign up for any e-newsletters they may be sending to see what they are saying and what

Marketing research is an essential component for an organization to achieve success. A marketing strategy along with its components is what persuades consumers to buy a particular product or service. This paper will illustrate the areas where additional market research in needed for Kudler Fine Foods (Kudler) and analyze the importance of competitive intelligence, and analysis regarding the development of Kudler’s marketing strategy and tactics.

With up to date analysis of competitors marketing strategy and tactics Kudler can keep its own marketing strategy and tactics prepared to do whatever is necessary to market better quality and win the satisfaction of consumers over its competitors. Whether it is producing a larger selection of wines, expanding its bakery products, finding new ways to make its meats and seafood tastier than its competitors, or even lowering prices, Kudler can lower its prices to gain market advantage only if it has up to date information about competitor’s prices. Same with its products, Kudler can only differentiate its products if it knows sufficient information about competitor’s products (Business Marketing Plan.net, 2011).

Kudler Fine Foods is a chain of specialty food stores that provide the finest food and wines to the general public. There are three locations of Kudler Fine Foods:

In this paper we will evaluate the Kudler website and make some recommend some improvements. Kudler Fine Foods website has strengths and weaknesses and we will evaluate the existing site and purposes improvements for redesigns while building on the strengths of the current sites. The following specifically addressed design are the style and artistic quality used on the website, navigation of the site, marketing strategy, performance of the whole site, e-commerce capabilities, the web community as a whole, and layout of the site.

The Kudler Fine Foods (KFF) specializes in the retailing of grocery and other edibles from 1998, when its official founder and owner, Kathy officially conceptualized the first store at La Jolla, which is located in California. Just two years after that, the next store was in Del Mar. The stores gained momentum and opened their third store in Encinitas. All the Kudler stores are of high quality, with regards to the services provided and also the fashionable trends adopted by the company. Currently, the stores

Kudler Fine Foods has continued to grow and is now poised to make significant internal changes to increase revenue and customer satisfaction. Kudler Fine Foods is a gourmet grocery store and recent market surveys have shown they have continued to exceed customer 's satisfaction in every area except one: the cost of merchandise. By exploring ways to reduce costs Kudler Fine Foods will experience an increase in customer satisfaction.

Kudler fine foods are a high level specialty food store with the finest series of food and wine. The storehouse is dedicated to offering top class foods to their consumers. Kudler fine foods would love to make an innovative program to follow any customer acquisition through a frequent shopper program. The frequent shopper program would gift loyalty points and give the chance to convert those points towards Kudler fine food products. The frequent shopper program will store customer purchase behavior, demographic information, which will assist in any promotions and store

The success of Kudler Fine Foods depends on the implementation of a good business strategy and collaborating among the functional areas to meet the organizational goals. The proof of a successful strategy is the three stores Kudler recently opened. The goal is to implement the company mission and ”Go to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights” (Kudler Fine Foods, About, 2011, para. 3,).

To evaluate the direction that Kudler Fine food wants to take the company has prepared a Strengths, Weaknesses, Opportunities and Treats (SWOT) analysis to assist the business leaders in making an intelligent decision regarding expansion. The company strengths, weaknesses opportunities and threats are listed below. The company strengths are the organization is small, no direct competition, lots of choices for the consumer, very customer oriented, good store locations, high level of repeat customers, and the owner has good personal relationships with staff.

Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stand out. It will enable you to set your prices competitively and help you to respond to rival marketing campaigns with your own initiatives. You can use this knowledge to create marketing strategies that take advantage of your competitors ' weaknesses, and improve your own business performance. You can also assess any threats posed by both new entrants to your market and current competitors. This knowledge will help you to be realistic about how successful you can be.