Marketing Technology Can Make The Task Easier

How will a consumer decide whether to purchase a good? When a consumer purchases a good, what does this reveal?

The use of effective persuasion techniques will not only the marketing and sales personnel to make more sales and meet the targets but also enable them to have an edge over the competitive environment. So of the techniques used in the commercial video from state farm insurance company on one hand show an effective means of communicating to convince the audience while on the other hand, the video is too complex to comprehend for an a normal and uneducated citizen. Here are some of the effective persuasion techniques that have been used in the commercial to reach out and convince their target audience to use and stick to the company’s insurance services. Moreover, these techniques are aimed at making the incumbent customers to become more loyal to State Farm insurance. According to Petty, Richard and Cacioppo (1984), there are two routes effective persuasion no matter the kind of media used to deliver the message to the audience. First, one can persuade effectively by building a central argument(s) in the message. Secondly, the persuader can effectively deliver the message to his or her target audience by trying to appeal to the audience by associating the message with what they can accept favorably. Usually, the favorable peripheral cues in the message lures the

There are various influencing factors to consumers in their purchase process. Four factors which influence consumer behaviour are cultural factors, social factors, personal factors and psychological factors. In cultural factors various sub factors are like culture and social environment, sub culture, social class and cultural trends. Social factors also influence consumer behavior significantly. They are reference groups, family and social roles and status.

The way humans are persuaded is fascinating. The ability to successfully persuade someone in today’s world is one of the most obtainable and important assets to have as a person. Cultures have been swallowed by the concept of advertisement. Everyday humans are affected by and make decisions because of persuasion, yet persuasion can be broken down into three simple categories: ethos, pathos and logos. If done well, advertisers can use these strategies to their advantage to persuade potential customers. Advertisements have one objective: to sell a product or an idea. As times have changed, so have the contents of ads. Companies and corporations spend billions of dollars in hopes to successfully persuade their audience. “The Switch” by Nike efficiently uses ethos and pathos within their ad to persuade the viewer to buy their product.

Sometimes it’s not so important that your product fits the exact needs of the segment you target; rather, it’s vital that customers perceive that you do, even if it’s not true. In order to achieve this, the proper amount of advertising and sending the appropriate message are both vital.

Marketers focus their research on figuring out the hidden desires of customers. They are trying to understand what consumers thinking and feeling, like a psychologist. According to the documentary, Rapaille claims that there are unconscious associations for nearly every product consumers buy buried deep in our brains.

Big businesses are the basis of the American economy, providing millions of products to consumers from all sides of the economic spectrum. In an effort to push for new products into the market, as well as reeling in strong consumer foundations, marketing, in its most primal form, becomes the basis of persuasion. Commercials, Internet advertisements, billboards, and various other forms of visual presentation become the premise for consumer attraction. Albeit, this visual influence can have both negative and positive connotations for the uninformed consumer. This primarily pertains to modern day society as marketing tactics are heavily relied on to influence the consumer base. To influence the consumer base, companies tackle human emotions to persuade consumers to buy their products. In this instance, marketing is heavily influencing change on a wide spectrum of consumers through the use of advertisements and emotional connection.

“You can manipulate consumers into wanting, and therefore buying, your products. It’s a game.” ~ Lucy Hughes, co-creator of “The Nag Factor”

Everyday people are bombarded by messages, and each one fights to stay in people’s mind. The main ingredient for a product to be successful is if people believe that they need the product. Companies use lots of techniques to persuade its consumers to buy its products such as advertisement. Marketers consider that a good advertisement will grab the attention of consumers and will make them buy a specific product. Effective advertisements should be memorable, entertaining and, grabs the attention of the consumer.

The constantly emerging of product, price, channel and messaging or/and creative differentiators in the business atmosphere inevitably contributes towards one’s product elimination or irrelevant. In those competitive edge scenario, marketers play as the devil advocates in manipulating and provoking consumer’s mind. They’re the one who have all the vital data regarding demographic (size, income, VALs,), purchasing power parity

Advertisers use psychology to sell their products by associating products with pleasurable experiences, this is how consumers are persuaded into buying a product even though sometimes the pleasurable experience has nothing to do with the product being advertised.

Mass media is one the most proficient ways to advertise new or improved products. Catchy jingles, bold font, and abstract pictures are amongst the various ways to grasp the audience’s attention. These characteristics grab the attention of individuals and persuade them to buy whatever it is a company is selling. The key factor is the product may not even be physically seen within the advertisement. For instance, a commercial will not show the actual product until the very end when the company suggests that their product is the product for you. So how would a person know that this merchandise that is being advertised is really something they need? What grabs their attention? A key factor to selling merchandise that companies insist

A frequently asked question in the advertising industry is, do marketers manipulate and emotionally persuade their consumers to buy their products? Or are consumers buying products without manipulation and persuasion from the marketers? In this paper, I will argue that marketers are manipulating and persuading consumers by creating a need that does not otherwise exist to buy a product through advertisements. Manipulation is a clever technique that producers use to create loyal consumers. Marketers also use emotive persuasion tactics in their advertisements to get consumers’ attention. I will also argue that there are approaches that can counteract manipulation and persuasion in advertising. Finally, I will conclude that manipulation and persuasion techniques must be controlled.

There are four main factors that influence the consumer’s behavior; cultural, social, personal, and physiological. These factors determine what the consumer will buy, why they buy an item, and if they will be a return customer.

how to write a strategic marketing plan or business strategy, marketing and advertising tips, internet and website marketing tips