The start of Quarter 4, our team has several items on our list regarding ways to improve our current two brands, Gemtop Pro and Gemtop Office. In addition to improving our two current brands, we will also design a new brand with the intention of attracting the Innovator market segment. The Gemtop Office brand is lacking in the brand judgement area for the Workhorse market segment. We are modifying this brand by adding some key features that we failed to include when we first introduced the Gemtop Office. We will also compare our brand design of the Gemtop Office to that of one of our competitors in the North American region, Antares, who received a better brand judgement rating. However, since their score was not much higher than ours, we will keep some of our features that we believe are vital and beneficial to the product. We will also compare the Gemtop Office to that of Spec Tech’s desktop brand, even though this company is selling their product in the European region. We are confident that some of the features they are offering can be successful in the North American region in which we operate. The revised name of our product will be Gemtop Office 2. …show more content…
JAKE Tech received a higher brand judgement for the Traveler segment. Our Gemtop Office, although like Jake Tech, did not have a much higher score in brand judgement than our Gemtop Pro. We expect that making slight modifications and additions to what we currently have, could move us up to a more desirable brand judgement among the Traveler segment in North America. The revised name of our product is Gemtop Pro
Marketing is often thought of as advertising and selling, but marketing encompasses more than just selling a product or service and advertising it to entice customers to make a purchase. Perrault, Cannon, and McCarthy (2009) defined marketing as "the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client" (p. 6). However, Kotler and Keller (2009) stated one of the shortest definitions is "meeting needs profitably" (p. 5). The author's definition of marketing includes all of the activities a business
I have selected Apple as the company that I will be following financially for the duration of Accounting 561. Not only am I a passionate Apple user, I also believe in how the company develops, creates, and markets their product lines for consumer use. They have created products that are so complex at their core with an extremely simple user experience, which has been nothing short of remarkable to watch from the time I was a child through adulthood. I look forward to studying the company and their financials further as we dive deeper into Accounting 561.
It is generally assumed that all Romanians are liars and thieves. This is a stereotype. Yes, most of them are poor and some of them have no choice but to take things and lie. This is how some of them survive. Especially the Roma (gypsies). Most people assume the gypsies and the Romanians are one and the same when they are not. The Roma have the Romany language somewhat mixed with their home country, the ones who live in Romania mix Romanian with the Romany language. The Romanian language is a mix of Latin which dates back to the Roman times, Turkish, Greek, and Slavic languages. It also has some words that are derivative of German
Kudler Fine Foods is a growing local upscale fine food store in San Diego. Kudler Fine Foods has three locations and specializes in bakery and pastry products, fresh produce, fresh meat, seafood, condiments, package foods, cheeses, and dairy products. Kudler Fine Foods mission is to “offer each customer a delightful and pleasing shopping outing.” With a mission statement, such as theirs Kudler Fine Foods wants to partner up with a loyalty rewards program company. This loyalty rewards program will allow customers to earn points for airfare upgrades, gifts, and other specialty foods. Kudler Fine Foods also
Since the start of May I have began working full time as an Account Representative for UberEATS in Toronto. At Uber I manage contract negotiations aimed at establishing the foundation of a strong working relationship with our restaurant partners, including sustainable economics for both parties. Currently I am working on expansion markets within Canada including London and Calgary and have been able to consistently exceed monthly sales goals. An exciting new opportunity has come up enabling me to transition into a new role as a product developer and expansion specialist for UberHealth, a business subsidiary under the Uber Technologies umbrella that focuses on, on-demand vaccine delivery and patient transport. Concurrently, I am wrapping up
I spoke to the leaders in Main on Friday regarding how many positions they needed filled and how long they've been waiting for replacements.
I selected the Louisville Cardinals’ to discus this week for my week two assignment. This was Louisville’s fourth conference change since 1996.Louisville join the Conference U.S.A that year and was not welcome by its other conference colleagues, because the men’s basketball team was on probation by the NCAA. The Louisville program was also apart of a 60 minutes investigation, their home football games were being played in a minor league baseball stadium and their school has some serious Title IX issues according to Murphy, B (2014, July 1). Despite all of the surrounding issues Louisville went on to become successful on the field and basketball courts, they join the Big East conference and made their brand very attractive.
I am requesting that the court make addendum to the magistrate’s report enter on 19Dec16, these addendums are essential due to the manner in which this case has progressed, clear and precise guidelines has to be addressed to limit the ability of the respondent to interpret or disrupt the court ordered agreement.
Integration and agreements made will reduce tariffs barriers that are associated with trades of goods, services and the factors of produced goods between countries (Hill, 2004). As this paper will demonstrate a proper analysis of how integration will promote global advantages in business, and will deliberate the disadvantages and advantages of integration. Therefore touching basis of contrast and comparing the development of economic stages within a region and the effect on the process of development of business globally.
This paper will discuss the difference between procedural modules and object-oriented methods. How both methods work and some of the pro
1) Complete summary of the case study that identifies the key problems and issues, provides background information, relevant facts, the solution employed, and the results achieved.
Select from the list below or utilize a topic approved by the instructor. The thesis of the paper will be a statement identifying how the concepts of federalism, civil liberties, and civil rights are implicated in and affected by this topic.
Branding: Paramount executives have different opinions when it comes to branding this revolutionary “Clean Edge” product. However, Randall and Paramount has a challenge to name come up with a name that provides the necessary boost for “Clean Edge” branding, and not cannibalize Paramount Pro and Avail products.
1. Brand awareness – being a newcomer in the market will create difficulty in gaining acknowledgement; however, I feel we have a terrific product and a solid business model that will eventually speak for itself.
The focus of our new initiatives will only be domestic, so we do not have a lot on our plate. We need to focus on our quality, together with our new warmer look and feel. Make it feel like the local grocer, with freshly baked bread and fresh vegetables. We have also give our own “everyday value” products a whole new more appealing design, that indicates quality.