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Pipeline Industry Analysis

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In the B2B domain the fastest way to improve your sales number is to build great relationships with your customers. Relationships help discern when the industry a large number of established players in the market, customers are always asking for price-cut and the industry is quite mature with widespread adoption of products.
Today, there are multiple ways to measure the quality or strength of a relationship by looking at either the attitude of the customer (whether the customer is satisfied/unsatisfied, happy/unhappy), or the behavior of the customer (how likely are you to recommend us), or the actual behavior of the customer (do we have future bookings in the pipeline). Amongst the above one of the most classic techniques we found useful

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