Insta-Burger King

Cost is really one of the biggest differences between these two franchises. Aside from both places offering the dollar menu, their overall pricing on other items, is very different. A McDonald’s value meal can cost up to $4.00, whereas Burger King’s value meals can cost up to $6.00! Saving a few bucks by going to McDonald’s sounds a lot better than spending unnecessary amounts of money at Burger King. Just by looking at the sales difference between the two, you can see that people would agree. In 2009, Burger King’s profit dropped 10% in its second quarter, while McDonald’s sales grew a solid

However, one of Five Guys’ unique features compared to Burger King and McDonald’s is to only offer fresh, never frozen, eighty percent lean meat burgers that are made to order. Many of the traditional fast food burger restaurants, only offer frozen patties cooked in advanced, and stored under heated lamp until ordered by the customers. They also offer the customers seventeen free toppings for their burgers. Additionally, they use the same kind of bun for the burgers; as well as the original baker.

In his book Fast Food Nation: The Dark Side of the All- American Meal, Eric Schlosser, an investigative journalist, argues that “the fast food industry has helped to transform not only the American diet, but also our landscape, economy, workforce, and popular culture” (3). He supports this claim by first describing the history of the fast food industry, then explaining the current condition of the chemistry and the labor in the industry. Schlosser’s purpose is to inform the consumer and describe the state of the fast food industry in order to call to attention the impacts of the industry on the lives of Americans and on America as a country. He establishes an optimistic tone in the beginning but then develops a gloomy tone for consumers to

We all know that hamburger does not go well if it does not have fries. This company provides a lot of fries to McDonald’s restaurant.

In-N-Out Burger keeps its menu very simple and short in order to maintain the control and ensure high-quality food. Its business strategy is to primarily focus on the quality. At In-N-Out Burger, it offers three varieties of burgers, which are double -double, cheeseburger, and hamburger; French fries, beverages, and shakes. And, it just stays there; there is neither desserts, coffee nor breakfast menu. It has maintained this menu for over 50 years. If there is a change, maybe it was a soft drink in the last decade. Until now, the motto of In-N-Out Burger is still “serve only the highest quality product, prepare it in a clean and sparkling environment, and serve it in a warm and friendly manner” (www.in-n-out.com). In order to serve customers with fresh food, the employee will start making the food when the order is complete. All ingredients are never frozen, and no food warmer heat lamps are used. In-N-Out Burger has proven that there is no need for a large menu and no need to constantly change. As long as it specializes in a product, then it will have more loyal customers coming to its

Their commitment to the community is also different. McDonald’s has House Charities since 1974, where they help thousands of parents stay by their sick children’s side. In addition, they give away millions of dollars in scholarship to help people who can’t afford college. On the other hand, Burger King’s has some scholar program, which help poor families. However, their strong commitment is to provide good service and products to their clients and to make every Burger King restaurant a place where people love to go everyday.

But unlike McDonald', KFC has not been able to establish itself and shun its image of being a beef burger shop. McDonald's is clearly

Price- McDonald targets every single people in every country but especially they targeted USA and they sell this burger at $4.90 only.

McDonalds (McD’s) and Burger King (BK) are key players in the fast food industry and have been competing for many years. They both provide similar food that is prepared quickly for a low price. So what sets them apart? The difference between McD’s and BK is their corporate culture – operational management. The manufacturing method at McD’s follows the “Doing It All For You” versus “Having It Your Way” at BK.

Second factor quality of food is the heart core factor that contributed to the success of Five Guys burger. "Five Guys ' burger is better than McDonald 's," says Tristano. "Americans have always fallen in love with a better product "(Burke M, 2012). Speaking about quality food that offers Five Guys includes superior quality of meat, eighty percent lean, always fresh, never frozen at all. Potatoes always come from northern Idaho, because of weather condition they grow more slowly, solid and tasty in comparison to the potatoes grown in California or Florida, grow faster and are cheaper used by other fast food chains. Five Guys use anything but the best. Five Guys first soak fries in water so when the fries are per fried, the water boils, forcing steam out of the fry. This forma a seal so that when they get fried a second time, the fries don 't absorb any oil and so are never oily. "Fries are much harder than burgers" says Murrell. "We work day and night on them, all the damn time." (Burke M, 2012). Five Guys menu allows the chain to focus all its energy on executing its burger "perfectly" (Licata, E., 2009).  Five Guys burger decided they would cook only in peanut oil, which cost five times as much as the oil, other burger restaurants were using (Lottie L., 2012).

While McDonald’s and Burger King have fought over a percentage of the same market share, each company has a unique strategy with which they’ve approached the market. McDonald’s aims to deliver an inexpensive, standard, quality meal with high level of uniformity both in burger structure and in delivery times. Burger King also strives for an inexpensive, quality meal, but focuses on allowing the customer a degree of flexibility in the menu – a goal reflected in their long-time slogan, “Have it your way.” This difference results in distinct objectives for each restaurant that resonate

Burger King has external stakeholders and internal stakeholders that are part of its success. The company sells its products in its 13,000 outlets in 79 countries worldwide. Its global sales in the year 2014 were $23 billion. High sales have enabled the company to be sustainable. The company also partners with financiers to help fund acquisitions such as $9.4 billion debt financing agreements with JP Morgan and Wells

1. Competitors – As there are many other restaurants who are trying very hard to compete with McDonalds like KFC, Burger King, and Burger Fuel etc. They are also serving people with same kind of services like McDonalds and burger king is really giving a tough competition to McDonalds at the moment.

With the number of burger restaurants growing at 10 times the average rate from 2008-2013, the market has become vast. That being said, because Shake Shack has established itself as a power player in the market, the chain doesn’t have to worry about stealing market share from the fast food chains. The pull of a better dining experience, higher quality, offering beer/wine, and while still maintaining prices similar to the fast food chains, Shack Shake has been able to grow not only in the investing field, but also expanding their customer base. Due to the success of the “boutique burger shops” fast food chains are scrambling to compete, with Carl’s Jr. coming out with antibiotic free burgers, and McDonald’s trying create a premium menu with higher quality

• What measures could Burger King do to dethrone McDonald’s as well as hold off the challenge of a number of other chains that were growing in size and competitive power?