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Situational Analysis Of Sainsbury

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Sainsbury Plc is a public limited company whose securities and shared are included in the stock exchange of different countries. Companies linked with retail sector are registered under the company act 1980 in the UK and their shares are an offer to the public in regards of limited liability. Sainsbury contributes a huge part of its revenue in UK development. The Competition of Sainsbury includes Tesco, Wall-mart, Morrison, Asda and others (J Sainsbury plc, 2016). Sainsbury Plc works on a dominant position in the UK and international market by means of their diverse product line and customer friendly services all over the world. The company is involved in the CSR world from since its inception; in addition, the company has increased their CSR work range from education to environment issues and gender quality since the last decade. The total revenue of the company is about £23.949 billion and operating income of about £1,009 million as …show more content…

Companies working in the current environment are keener to focus on the work pattern and business changes within the business market all over the world to determine their work strategy and maintain their competitive advantage (Wrisberg, et al., 2012). For the purpose, companies utilise different analytical tools to identify the internal and external factor that could directly or indirectly affects the business of the company. Some of the well-known analytical tools companies utilise to evaluate situational analysis include PESTLE analysis, SWOT analysis, Porter’s five forces, STEEPLE analysis, and others. The situational analysis helps the company to define its potential consumers, market growth, competitors and a realistic assessment of the business company that help them to maintain its competitive advantage (Newbery, et al.,

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