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Social Media Policy Analysis

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Social media policies are put in place for the sake of ensuring the measure of responsibility of employee’s usage of social media. Platforms such as Instagram, Facebook and Twitter are some of the platforms that are used my people across the nation (Russell, 2011). Information of every type and social opinions become available at the click of a button. The content that is placed in these messages is status updates can be crucial to the perception of both the employee and the company they are working for on a daily basis. These policies are enacted to ensure there is and understanding between the employee as well as the company concerning the risk that are associated with using these platforms in specific ways that may affect the company depending …show more content…

It also protects a company from misuse of social media channels and minimizes risk by being sure that everyone understands what is accepted and what is not” (Course, 2012). Social media is a viable force that represents the expression of ideas and advertisement. As these mediums have grown and become more main stream, there is a great necessity for these policies to be put in place. These policies are used to specifically protect the company as well as its brand. These policies address the nature of people-centeredness that addresses employees as an extension of the company. These guidelines address specific behaver and portrayal regarding that the brand is the highest form of representation and should be protected. The employees should consider their role as a representative of the company and not use their public social media platform to bring reproach upon the brand in any shape, for or fashion. Course, David. (2012). This 8-Word Social Media Policy Could Save Your Job. (http://www.forbes.com/sites/davidcoursey/) (http://www.forbes.com/sites/davidcoursey/2012/02/27/this-8-word-social-media-policy-could-save-your-job/) (http://forbes.com/social-media/) Russell, Tamara E. (2011, Oct). Employment Law Meets Social Media: Advice for Employers.

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