Social Network Service

The Internet has been changing the world since it is created. As a part of new media, social media is a fundamental shift in the way we communicate. It has been helped to create a digital global village that 26% of the world’s population is using social media and the number is keep increasing. (Qualman, 2013) This essay will attempt to discuss how has the social media changed the public sphere, mainly focus on the improvement of public participation, social relations and information dissemination. Also Mainland China is taken as an example to show that social media enabling democracy in a developing country. Social media is also being used in good ways to spread information. There are some disadvantages to be analyzed, too. The issues like lack of privacy, social media violence and social media out of control will be discussed in this essay.

When Shirky wrote “Does the Internet Make You Smarter?” in 2010, informational content on Youtube was smaller and less known. Khan Academy, a well known educational website whose videos are hosted by Youtube, has been around since 2007, but many popular channels for teaching various broad subjects and more specific topics came about afterwards. This aligns with Shirky’s claim that it takes some time for good content to come from a new, plentiful source. With the ability to create videos with whatever content wanted and make it available to millions of people through the internet, both creators and consumers have made informational videos on Youtube some of the most seen content. While you won’t find these educational videos having the most views of all time, a position claimed exclusively by music videos, they do appear on the

68% of young adults, age 18-21, visit social networking sites once per day or more;

More kids are worry less what is on television and are concerned more about who posted a viral video or what is streaming on Netflix. They all agreed they enjoyed to watched YouTube on a daily basis. A collection of several answers were about the type of videos and channels they watched. Some of the videos that they watch were food challenges, sour candy challenge, science, funny, vines, DIY, slime, and sport footage challenges. Some of them expressed that they like to watch vlogging videos and other families daily lives, because they like the other perspective on how other families go places and interact. One of the candidates preferred more creative videos and she made things like art pieces from the videos she watched. Two interviewees have expressed their favorite videos were the challenge videos about soccer, science, and food. They even have started their own YouTube channel and made their own challenge videos. These two candidates expressed the most about YouTube but they were restricted the most on using the computer and were only allowed to watch a certain time period of YouTube. On the other spectrum, the other tweens who were more exposed to technology watched less YouTube and rather find different ways for entertainment. The shocking discovery was that tweens who are less exposed to computers had this carving urge to get on YouTube more compared to tweens who are more exposed.

This dissertation aims to identify and explore the use of the different social media platforms, focusing on the impact that the rise of social media has had on journalism practices. In addition, this paper will examine the public’s responses to the news that they receive through social media platforms. Examples of social media platforms that this dissertation will include are; ‘Twitter’, ‘Facebook’ and ‘YouTube’ as scholars claim that these are the most frequently used sites in the 21st century.

There are two types of media, and each type has his way to broadcast the information. “These two types are traditional and-social” (Hayles K., 2004). Traditional media includes: radio, magazines, newspapers, television, different publications and so on. Social media is the process of the informational interchange. In recent years, social media became part of everybody’s life. People exchange the information, opinions, news everywhere: in blogs, social networks, forums, etc. People became sources to each other. The importance of social media is rising extremely.

Since the introduction of Social Media in 1997, Social Media has redefined and radically changed communication and has become an important part of modern day communication. Social Media has made people much more connected to the rest of the world. Furthermore, Social Media has allowed people to interact and stay connected with each other regardless of where they are in the world. Social Media has also allowed people to share information and opinions to a wide audience. In a recent large-scale study conducted by Common Sense Media, Teens spend up to 9 hours consuming media. Social Media has changed how we share information and consume information.

Social media has taken off like a rocket throughout the years. The annoying sound of a modem connecting has turned into a soundless transaction. The wait time to connect is instant, opening a global world of interactions for people. You can now connect with anyone, anywhere at anytime at least once a day. Social media defined by Goyal is “Any platform,which provides the facility of sharing ideas, exchanging information and sending messages over an electronic medium, is considered as social media.” (Goyal,222). This is to include online magazines, Facebook, Twitter, Newspapers,Email, Blogs, YouTube and many more. Advertisers have taken notice to these platforms, utilizing social media to promote their brands, develop trust with the consumer,save money and target audiences faster than ever before.

Communication à la Conférence Internationale Asia Culture Forum 2006 Mobile and Pop Culture in Asia Gwangju, Corée, octobre 2006

Dramatic development of new technologies and media content diversity, which gained a major boost in recent years, entitled the audiences to power, which they never had before. People want to participate in the process of creation and influence the form of provided entertainment and information more than ever before. This statement relates to all media sectors. This power is an effect of the tools that are being published by the contemporary cultural industry. Not only the audiences are being given the technology, but also encouraged to make an innovative use of it. With growing amounts of passionate individuals, who are willing to discover the techniques of professional production, the prospect for innovations is greater than ever. Social media services are the core point of auto promotion and a chance for being recognized by the industry. This helps in the process of fostering a sense of the consumers and the servers and blurring the line between them. It also affects the oligopolistic practices of major media corporations, changing the market and relations between the big companies and small teams.

5 1.2 Objectives and Research problems ........................................................................... 6 1.3 Thesis Structure ............................................................................................................ 7 1.4 Study Methods ............................................................................................................... 8 2. Literature Review of Social Media .................................................................................... 9 2.1 Definitions of Social Media .......................................................................................... 9 2.2 Social Media and Web 2.0 ......................................................................................... 10 2.3 Classification of Social Media.................................................................................... 13 2.4 Use of Social Media .................................................................................................... 19 2.5 Networks Effects.......................................................................................................... 20 2.6 Social Media as a Marketing Tool ............................................................................ 21 2.7 Social media issues and challenges ........................................................................ 24 2.8 Monetizing

2.Doctoral Research Scholar, Dept. of Journalism & Mass Communication, Periyar University, Salem, TN, India - 636 011,

Younger viewers spend more time watching TV, with different patterns daily with more male viewers, in both age groups.

This article examines the important role of social media to public relations practitioners. The researcher wants to investigate the innovation of social media through the case study of Obama presidential campaign and public health issue. Moreover social media can bring destruction to the organization, if the user misuses the social media. Social media has brought a new challenge to the society. The researcher use intensive interview and focus group toward public relations practitioners to explore how important the social media did to them and the negative outcome of social media. The researcher use quantitative method – survey to examine the appetency of the social media among different size of community.

In this essay, I intend to analyse the The Straits Times and its online counterpart, www.straitstimes.com , as well as its other subsidiary STOMP (Straits Times Online Mobile Print). Given the premise that www.straitstimes.com is reflective of its parent, The Straits Times, it is imperative that we analyse The Straits Times as a whole, taking into consideration that in the end the popular media