Soles4souls Non-Profit Organization

Every webpage is informative, whether its statistics, their presence in the news, or the several ways on how you can be involved. But it does not really stand out or differ from other charitable organizations. The website also doesn’t provide statements from families whom they’ve helped. Donors want to see that they’ve made a difference in someone’s life. A “thank you” video clip or photo of an assisted family or school group would probably have satisfied this issue and made this organization more desirable to participate in. It provides enough evidence for credibility from their existence in the news and links to their financial statements. It seems like a legit charitable organization with a good purpose but they also provide similar ethos as displayed in other websites, which in effect doesn’t necessarily derive an appeal to join this particular organization.

The reason that people think like this is because all organizations depict the worst of the issue, hoping that people will reach out and donate to their projects. Even though this may be helpful and they do reach their set goal, they are not portraying the other side of poverty that may not be as severe but these people need money and help as well.

In 2001, Frank Baird founded the charity event Walk a Mile in Her Shoes: The International Men’s March to Stop Rape, Sexual Assault, and Gender Violence in an effort to engage more men in the fight against sexual violence and domestic abuse in the United States and abroad (Walk a Mile in Her Shoes, n.d.). Walk a Mile in Her Shoes is a mile-long charity walk where men literally walk, jog, run, and occasionally trip in high heels, customarily red (the classic emblem for the walk). However, all types of traditional women's shoes are fine, and anyone who cannot wear heels or has special needs, such as a wheelchair, is encouraged to participate and help raise awareness of this pressing issue while also raising money for community resources that help survivors of sexual assault and domestic abuse.

The co-founder of Toms travels to many different colleges to reach out to peers because he wants the new generations to be concerned and aware with different things. and helping others is one that everyone can do if they cant help by buying a pair they can help by not wearing shoes for 24 hours and that event that is called One Day Without Shoes, is targeted mostly to students because they are the ones with time and its a free advertising by

The Charitable Giving program at lululemon athletica is committed to raising awareness of charities in the communities in which it does business. Guests decide which local charities they would like to support and the store then selects up to eight of these to be part of the program. lululemon athletica is also committed to the Centre for Integrated Healing, an organization dedicated to holistic treatment and prevention of cancer, and Silken Laumann’s community-oriented Active Kids Movement.8

Social responsibility as well as social responsible clothing such as Toms, One for One support socially worthy causes that impact the trend of social responsibility. This brand validates social causes and those who lack physical goods and financial donations such as the one for one movement. TOMS shoes come in a variety of styles and color, and promises customers that every pair of shoes they purchase, a pair would go to someone in need. According to Joanne Fritz, “Mycoskie's idea took off to such an extent that TOMS has now expanded into sunglasses, using the same giveback formula, coffee, the purchase of which provides water where it's needed, and TOMS invests in other social entrepreneurial enterprises. in fact, the TOMS giving universe keeps on expanding and now includes nutrition, healthcare, and education.” (Joanne Fritz, 2016)

Currently, lululemon still strives to make a difference in each community through the Community Legacies Program. Plans for expansion are also in effect, and its economic responsibilities are continually being met by the income generated each year.

Habitat for Humanity is a good example of a nonprofit organization that through its volunteer gathering and fundraising attempts may actually be hindering more of the people they are trying to help than actually helping them.(679,680) Habitat’s marketing gives the idea that a person in poverty that needs help wear dirty torn clothes and live in run down shack will have no home at all.(679) The idea is to put these perceptions of poverty into people’s minds in hopes that it will elicit the good in them to not only give their money but their time.(680) The problem is this gives the public the idea that poverty has one face and does not provide them with a picture of what the full spectrum of poverty looks like.(682) Another problem is, these ads perpetuate the idea that poverty is an individual issue that’s easy to spot and just as easy to fix with a little money and volunteer

Over the course of my two years at Metropolitan State University of Denver (MSU Denver), a certain nonprofit organization has really stood out to me. This particular non-profit is a critical piece to the MSU Denver community and the greater Denver community as a whole. Food for Thought currently provides food for six impoverished title one elementary schools, where many children would go hungry over the weekends otherwise. MSU Denver students and Denver business leaders volunteer for Food for Thought on a weekly basis during the school year. Every Friday morning, volunteers pack sacks of food into crates, which later get shipped out to the schools in need. Ever since I volunteered for Food for Thought the second semester of my freshman year,

While the knowledge that many amenities that are expected in America are not remotely available in some regions of Africa is common, shoes usually do not top that list. While many American cities institute laws requiring those in public to wear shoes, some African villages find the concept of footwear foreign. The problem of shoelessness extends beyond just comfort, as foot injuries spread disease, create life long disabilities, and reduce the quality of living for many children. Giving shoes to these children, then, seems like a fitting answer to a desperate situation. Companies built upon that answer such as TOMS shoes, however, end up contributing to impoverished conditions that drive shoelessness rather than reducing it in the long run.

The primary target market of TOMS is males and females between the age of 19-24 that want to combine the creativity of being a trend-setter with the satisfaction of being socially responsible. This age range is a part of what is known as Generation Y, or the Millennials. Generation Y has brought a trend of social awareness and activity. From 2002 to 2005 the number of people volunteering went up 25%. This generation is all about giving back to the people, so Toms allows this group to give back by purchasing their shoes. TOMS has also done its homework on this group as well. Utilizing social media, TOMS reaches out to over 488,000 twitter followers, 280,000 Facebook fans, and several thousands of YouTube users. TOMS understands that generation Y prefers hands on involvement. In order to make that happen, TOMS fans are allowed to take part in a yearly One Day Without Shoes movement to understand what it is like to be shoe-less. In addition to the giving back and the social movements, TOMS shoes let young adults be expressive in their style. The plain shoe design makes way for creative minds to manipulate the shoe as anyone may please. TOMS is mainly focused in the U.S., but the shoes are available in over 30 countries globally

We recommend Toms improve their campaign. Not entirely change the campaign but make a minor change in order to make it more exciting and so that it is not exactly the same every year. We think that this will help boost participation and therefore awareness of the brands mission. One way Toms could accomplish this is by arranging a video competition, which would ask people to make their own video doing their daily activities barefoot. They would then be asked to post the videos on Toms Facebook. Whomevers video got the most ‘likes’ would win a reward or prize. Perhaps even a trip to one of the countries where Toms gives there shoes away so that the dedicated customer could help deliver the shoes and experience first-hand how impactful

Since 2006, when the TOMS Shoes was founded, their ‘one for one’ business model has been widely embraced or criticized by different companies and the consumers. While, Blake Mycoskie, the founder of TOMS Company, was on trip to Argentina in 2006, he witnessed the extreme poverty and poor health conditions. After countersigning children walking barefoot, it dramatically heightened Blake’s awareness. Consequently, after witnessing those events, Mycoskie came up with a simple and innovating plan to create a for-profit business with a philanthropic component. Consequently, Blake created TOMS company with a unique principal and business model referred to ‘One for One’. TOMS ‘One for One’ is a unique business model, where for every pair of shoes purchased TOMS donates a pair of shoes to children in need in developing or underdeveloped countries. The company’s name ‘TOMS’ generated from the word ‘TOMORROW’, which was the original concept of the company, ‘shoes for tomorrow’.

Sister of Soles4Souls, this non-profit organization cuts out the middleman by sending your new and gently worn clothes to small-business owners in impoverished countries like Haiti, who then refurbish and merchandise the items themselves. With over 670 locations across the country, giving is easy. Find out where you can donate locally here.

Corporations provide nonprofits with budgetary support, and consequently, nonprofits provide corporations with positive PR and increase in business. In a Fortune Magazine article, writer Shalene Gupta calls attention to that both sides can be the reason for the end of these connections. "Philanthropies don 't generally consider partnerships responsible for guarantees made in light of the fact that they 're only cheerful to have the company giving whatever they can, and enterprises have minimal motivator to stay contributed since the relationship doesn 't generally profit them.” For example ‘The Kroger Co’ can benefit in many ways sponsoring feeding America. It enhances company 's image and visibility, differentiate company from competitors. It helps in establishing good community relationships.