Toms : A Unique Business Model

As stated earlier, Macy's business model, though aims at sustainability and growth, but it is too much centred on corporate social responsibility. Corporate social responsibility in the contemporary corporate world is seen as an immensely important part of business strategy. It involves organizations taking responsibility of 'giving something to the society' in return of what they earn from them (Fleisher, 2008). Many organizations today use corporate social responsibility as a potential marketing tool, also referred to as cause related marketing. Although highly important, and also pursued by the competing firms, extreme dependence and centred focus on

Since 2006, Soles4Souls has been working to get the less fortunate shoes. Shoes is a very important thing, a mile walk to the well to get water without shoes could be a back breaking journey but with shoes it seems to be just another one of the days small tasks. Soles4Souls has also teamed up with Macy’s, they both decided on a goal of giving out 50,000 coats in the year of 2013. They did it and since then Soles4Souls and Macy’s has kept their partnership and have gave out a total of around 130,000 coats nationwide (Home-Soles4Souls). Their organization is located in Nashville, Tennessee where they are ranked 40th out of the top 100 highest populated metro areas according to the National Alliance to End

Tyson foods is a very large food company based out of Springdale Arkansas primarily known for its’ meat products. Donnie Smith the CEO of Tyson foods knows that those who dislike meat production and even meat-eating may never really like his company. Other consumers may wonder if Tyson Foods is just another profit-centered corporation that only cares about the bottom line. Modern companies need to be considered credible by their stakeholders. How can a company like Tyson foods demonstrate corporate social responsibility in a meaningful way that is not shallow, devoid of real significance? Tyson Foods decided to focus on ending childhood hunger.

The co-founder of Toms travels to many different colleges to reach out to peers because he wants the new generations to be concerned and aware with different things. and helping others is one that everyone can do if they cant help by buying a pair they can help by not wearing shoes for 24 hours and that event that is called One Day Without Shoes, is targeted mostly to students because they are the ones with time and its a free advertising by

The shared value creation framework theorizes that managers should focus their value creation efforts on both shareholder value and value to society (Rothaermel, 2015). There are two specific ways that Nike could utilize the shared value creation framework to serve societal needs are the world: inner city design and engineering schools and selling basic shoes in African markets. These tactics would allow the company to realize benefits while at the same time having a significant positive effect on communities around the

Social responsibility as well as social responsible clothing such as Toms, One for One support socially worthy causes that impact the trend of social responsibility. This brand validates social causes and those who lack physical goods and financial donations such as the one for one movement. TOMS shoes come in a variety of styles and color, and promises customers that every pair of shoes they purchase, a pair would go to someone in need. According to Joanne Fritz, “Mycoskie's idea took off to such an extent that TOMS has now expanded into sunglasses, using the same giveback formula, coffee, the purchase of which provides water where it's needed, and TOMS invests in other social entrepreneurial enterprises. in fact, the TOMS giving universe keeps on expanding and now includes nutrition, healthcare, and education.” (Joanne Fritz, 2016)

In response to the earlier task where all Senior Stakeholder Relationship Representatives were required to settle on a strategic Corporate Social Responsibility (CSR) partner for BusComm Enterprises, Armed Services YMCA of San Diego is hereby presented as the final choice. The charitable organization offers numerous support services such as assistance to rehabilitate wounded soldiers, free medical and psychological counseling, and programs to aid soldiers and their families. This choice is also based on the known deficit of support to military men and women who frequently suffer from life altering physical and emotional injuries. The Armed Services YMCA is a well-organized and highly rated association, with a rich history of serving since the civil war. It is thus a suitable strategic partner that fits our organizational goals and desire to integrate precedent setting CSR practices. This charity also fits our budget and presents a unique opportunity to serve in a barely exploited area, which will appeal to our shareholders. Conversely, my analysis indicated that Invisible Children would require higher scaling of resources and commitment in order to make an impact while their thematic area may be hard to resonate with our audience. Elsewhere, Community HousingWorks appeared capable of self-funding and represented a fairly common CSR partner who wouldn’t present BusComm Enterprises as any different among peers. It was also my opinion that the San Diego Brain

TOMS Shoes is a most humanitarian organization; they are a for – benefit business with a major heart. The organization was established by Blake Mycoskie in 2006. Mycoskie set up the organization after he saw outrageous destitution in a few nations including Argentina as a hopeful of the "Astonishing Race Contest" on CBS Television. Amid this occasion he saw villagers youthful and old who couldn 't bear the cost of a solitary match of shoes. In mid 2002 he found the agreeable and one of a kind ranch shoe worn by local people known as the "Aspartate". (TOMS.com) Mycoskie formed a shoe after this style, one that was adaptable, strong yet great and comfortable and had them fabricated in Argentina. At that point Mycoskie came back to the United States equipped with the shoes and a commendable mission. His central goal and one of a kind business proposition included approaching retail locations to offer his TOMS shoes, then for each match of TOMS sold he would give a couple of TOMS to a youngster in need. A Los Angeles boutique, American Rag, had confidence in the story behind the shoe and turned into Mycoskie 's first retail client. "Amazingly, that end of the week gathered him $88,000 in requests. Two years after authoritatively building up TOMS Shoes, the business had "$9.6 million in income." (TOMS.com)

The primary target market of TOMS is males and females between the age of 19-24 that want to combine the creativity of being a trend-setter with the satisfaction of being socially responsible. This age range is a part of what is known as Generation Y, or the Millennials. Generation Y has brought a trend of social awareness and activity. From 2002 to 2005 the number of people volunteering went up 25%. This generation is all about giving back to the people, so Toms allows this group to give back by purchasing their shoes. TOMS has also done its homework on this group as well. Utilizing social media, TOMS reaches out to over 488,000 twitter followers, 280,000 Facebook fans, and several thousands of YouTube users. TOMS understands that generation Y prefers hands on involvement. In order to make that happen, TOMS fans are allowed to take part in a yearly One Day Without Shoes movement to understand what it is like to be shoe-less. In addition to the giving back and the social movements, TOMS shoes let young adults be expressive in their style. The plain shoe design makes way for creative minds to manipulate the shoe as anyone may please. TOMS is mainly focused in the U.S., but the shoes are available in over 30 countries globally

Start Something That Matters, written by Blake Mycoskie is noted as being “A creative and open-hearted business model for our times.” This quote from the Wall Street Journal perfectly describes this book and what it is all about. Blake Mycoskie, a young entrepreneur that had started prior businesses such as delivering laundry to college students, starting an all-reality cable-TV channel, and also teaching driver education online. Blake was not done there, he wanted something more. He wanted to find his meaning. In 2006, Blake took a trip to Argentina, a country he had previously been to as a participant on The Amazing Race. This trip to Argentina was where he began to fall in love with the alpargata, a soft, casual canvas shoe that was worn by nearly everyone. This shoe would form Blake’s life, whether he knew it or not. Many kids lacked shoes in Argentina and were practically dependent on donations. While donations are great, they were not fulfilling everyone’s need. Some kids would go without shoes even after the drop-offs occurred. When Blake saw this he was instantly

Social responsibility being at the core of strategic decision making would vary provided the mission statement of the company at question. The mission statement for any company is the driving force behind it, therefore any strategic decision making process would derive straight from it. For the following company, their social responsibility to their consumers, employees, and humanity was the determinant for their success Tom’s shoes. Blake Mycoski ( founder of Toms shoes) was traveling in Argentina and witnessed firsthand the hardships faced by children growing up without shoes ( Toms 2017). He turned that encounter into a platform to meet a need and bring awareness and an opportunity to others to help in need.

A good example is a children?s clothing store. They must be able to understand what has made their competitors like Carter?s and

The companies are making great strides in their corporate social responsibility by spreading the awareness. The largest hurdle any company has is not only getting their name and product out but, ensuring the mass knows the companies mission. Both TOMS and Patagonia do a great job letting everyone know what they are about and how they plan on achieving their goals.

In other words, serving a social need doesn't necessarily mean the company is giving money to nonprofits that feed the homeless; it means the company invests in the future by innovating products and services that meet social needs and also happen to be profitable. Companies

As the brand already had a regular numbers of buyers, they had to push things a little harder, so they used the limited time technique on their website to persuade people into buying the shoes and also help children in need. This idea was so genius, because they not only attracted people by appealing to the emotional side but also they used a narrow time frame. This attacked the compulsive side of their