5.0.Competitior analysis
Competitors in the fruit juice industry in Australia(fig 1.8.)
Berry juice and drinks
Berry juice company is a dominant juice manufacturing company in Australia which has over 70 year expertise in obtaining the best fruit drinks.it provide consumers with different kinds of fruit flavors mainly apple, orange, black current etc. Their main aim is to grab the finest fruits growing across Australia. Therefore fruit juice they manufacture is from100% locally grown fruits. Their main competitor advantages is that the company does not use any artificial flavorings or colors nor sugar or water when manufacturing fruit juice.
Golden circle
Golden circle was a company which was started in 1940 with the pineapple cannery as their main production line. After few years they commenced into the fruit juice business producing varieties of fruit drinks over 150,000 tons per year. Golden circle company consists of flavors
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one of the best brands in Australian fruit juice market. Their work era is more that 70years who have been delivering high quality drinks to Australian market with over 6 million fruits handpicked every week to deliver the best. Most of the manufactured juices are citrus flavored as per the high demand in orange juice etc. Their main objective is to deliver natural, delicious, nutritional fruit drinks for all the Australian homes for a healthy living.
5.1.Potters five-force model.
Potters five force is tool where you could find the essential advantages for a business. potters five force tool is mostly used in industrial sector analysis while potter diamond is well recommended for firms advantage. This model gives a proper understanding on the current competition and the strength of the market that the industry is willing to concur. The following illustration shows the strengths of the Australian market and its current dominants for the company Cargill’s KIST nectar to analyze its competitors.(fig
wants to ensure that the international expansion into India will build a national brand presence,
The Porter's Five Forces tool is a quick and effective tool for understanding where the main control lies within the company. This is useful, because it helps you recognise the strength of your competitive position, and the strength of a position
Porter's Five Forces is a simple but powerful tool that consist of 5 different forces to understand the competitiveness of your business environment, and for identifying your strategy's potential profitability. The five forces are degree of rivalry, threat of entry, threat of substitutions, buyer power, and supplier power. Each force is helpful in their own way to get to know your rivals a lot better and get to know what can happen in your market.
First, the strengths are that the overall design, “the creation of the smoothie and juice names, and distribution, was done with multiple stores as the goal.” (Pg. 2) This business model differentiates them from the competition because instead of offering the same flavors, juice names, design, and distribution to all of the locations it is determined by a section of stores rather than the entire market. This tactic allows their business model to be targeted for a specific demographic depending on the external environment.
Our product is Jamba Juice and our target country is Spain. We chose this product because it has grown to become one of the nation’s best-known smoothie chains, emphasizing the benefits of a healthy lifestyle and because the company is looking for international expansion opportunities. We chose Spain as our target country for expansion of our product due to its current economic status and economic growth forecasts for the future. This combination provides the firm with an opportunity to offer our product to a growing economy and marketplace.
Porter’s Five Forces was next used to determine the competitive environment. The Five Forces method is used to determine a company’s profit potential for a particular industry.
This market is a smaller and less important market segment. The reason Sunshine Fruit Juices have chosen people these ages for the secondary target market is because they seem to prefer drinking other things and are simply not as interested as the people in the primary target market.
Porter’s Five Forces was developed in 1979 by Michael Porter as a framework to assess and evaluate the competitive position of a company in an industry. It is based on the theory that there are five forces which identify the attractiveness and competitive strength of an industry. It is helpful to gain an understanding of a firm’s current positon and the position that the firm may look to capture in the future. Porter’s five forces are also used to
Strengths – The soft drinks were made with 30% real juice, which is more appealing to consumers who want natural flavours. The products were healthy and contain real fruit juices. Although the company had a small market share, their sales increased steadily over the years.
The analysis of the Porters five forces are very important to business entities. Based on the analysis a business can evaluate their current position and positions that they plan to progress towards as it relates to the industry they are operating in.
Porter’s Five Competitive Forces Analysis is a framework developed by Michael E. Porter of Harvard Business School for study of industry analysis by analyzing five competitive forces which define industry and its business strategy. These five competitive forces determine the competitive advantages, disadvantages and attractiveness or profitability of industry.
Porter’s five forces analysis is a tool is useful for us to analyse the threat of competition in an industry. Porter believed that the industries were influenced by five forces; competitive rivalry, threat of new entrants, bargaining power of suppliers, bargaining power of buyers, and the threat of substitutes. Analysing these areas can allow you to see attractiveness of the market and find a competitive advantage.
Porter’s five forces are used to determine the competitive intensity and attractiveness of a market. These are close forces that affect a company’s ability to make a profit and serve customers. If any of these forces change, a company must reassess its marketplace. The five forces include: the threat of substitute products, the threat of the entry of new competitors, the intensity of competitive rivalry, the bargaining power of customers and the bargaining power of suppliers.
Porter’s five forces analysis not only provides the ideas to create the strategic plan but also assesses the attractiveness of an industry.
Porter’s 5 Forces analysis is a commonly used business theory that identifies the 5 competitive forces of an industry. By identifying and analysing these forces you can determine an industries weaknesses and strengths. Porter recognised the 5 forces in most business markets to be internal rivalry, entry, substitutes and compliments, supplier power and buyer power.