Introduction In this critical analysis, I will review the failures of negotiation for a contract renewal between the TexasAgs Oil Company and Cousins Corporation. The key failures identified are: planning the negotiation, identifying BATNA, the role of mediator or alternative negotiator, power in negotiation and the intangibles of a negotiation. Thereafter I will review approaches adopted by both parties and present with a recommendation to the protagonist. Failures To analyze the problems with this negotiation let’s begin with identifying the key failures. Planning the negotiation: TexasAgs team didn’t plan well the rounds of negotiations. They assumed that the “coefficients to pricing equations” would be the only issue under discussion and were not even prepared to discuss or counter argue initial offer. They could have asked Cousins to set another reasonable anchor. TexasAgs didn’t research well about the other side. They completely missed identifying other party’s issues of interest. They should have looked at Cousin’s key issues and planned accordingly. TexasAgs did not prioritize and discuss their issues in the negotiation. TexasAgs should have had listed down the key issues that may come up and ranked them accordingly. Also, TexasAgs should have had established some resistance points for key issues to avoid giving away too many concessions. Identifying BATNA: TexasAgs didn’t evaluate and monitor their and opponent’s BATNA. In this situation, the existing contract
Gina Blair and Daniel Trent cooperate and collaborate to achieve a common objective throughout their negotiation. A cooperative negotiation style is demonstrated as they combine their points of view regarding their clients concerns with outcomes to effectively solve the issues raised. The main focus of the negotiation is to reach an agreement rather than a continuous dispute. Accordingly, the conflicting objectives were resolved by compromises and solutions but forward by both Gina and Daniel. The negotiation style used between Gina and Daniel is described as principled negotiation where both parties jointly attack the problems arising to achieve a compromise.
Our team approached this negotiation case in a very efficient way. Each of us had a very clearly job assignment. Two people took care of the calculation while the other two people were responsible for the negotiation. Thus we quickly built up a model and provided several options to our counterparts with different terms but same net value of the final bargaining agreement to our team.
Identify the strengths and weaknesses of Fontaine's and Gaudin's negotiating strategy in their deliberations with Reliant Chemical Company. How effectively did Fontaine and Gaudin approach the negotiation?
Summary: This was a multiparty negotiation, which involved 6 players all with very different negotiation styles. It was an exercise in which teams easily form a coalition. There were concessions about the value added each team would bring to the “table”, and my team in a situation of power saw how negatively the other teams reacted in name of fairness and how important was to share the pie.
Negotiation is a fundamental form of dispute resolution involving two or more parties (Michelle, M.2003). Negotiations can also take place in order to avoid any future disputes. It can be either an interpersonal or inter-group process. Negotiations can occur at international or corporate level and also at a personal level. Negotiations often involve give and take acknowledging that there is interdependence between the disputants to some extent to achieve the goal. This means that negotiations only arise when the goals cannot be achieved independently (Lewicki and Saunders et al., 1997). Interdependence means the both parties can influence the outcome for the other party and vice versa. The negotiations can be win-lose or win-win in nature.
1. How did you plan for the negotiation? Explain how you decided on a strategy?
For the Texoil negotiation, I was in the role of the Service Station Owner. As such, my main objective was to sell the station and get the best possible agreement. My BATNA was $400,000, which represented an offer from British Petroleum and my resistance point was $413,000 after tax, which represented the cost of my trip. My target was $488,000, which included an additional $75,000 to help tie me over until I found a job upon my return. This resistance point represents a purely financial alternative. However, there were several other criteria or interests other than strictly financial which could have been satisfied through non-financial means. My underlying interest or reason for selling the station was
Similar to mu position, it appears that Harborco does not have a great BATNA either. If there is significant opposition during the negotiation, the FLA will not grant them a license. So their target will be to pass the proposal as they have
Going into this negotiation I went in with a set BATNA. I started off asking for $600 for each pistol and did not want to leave with less than $485 for each unit. Unfortunately my other option was to sell the units to Hank’s Super Monster Tractors Inc. for $100 per piston which would have given me a loss of $380 for each piston produced. This option of selling them for $100 was better than throwing them away but I was determined not to have a loss on all of the items. My alternative solution affected my negotiation by making push for a deal
In this negotiation exercise, I was assigned as the Seaborne Governor’s negotiator as part of a six member party meeting to negotiate a deal with Harborco to build and operate a deepwater port off the coast of Seaborne. The Governor on the whole was very interested in seeing this deepwater port built in Seaborne as she believes that the size of the project would provide the stimulus for a dramatic recovery in the state.
There are many negotiators in today’s society who undergo many horrible experiences and are able to overcome the hard trials that are placed in front of them and then there are those who unfortunately fall victim to a horrible situation. Over the past couple of decades there have been a number of incidents that have occurred where incidents have taken a turn for the worse. While some people claim that this is occurring because of horrible decision making and others disagreeing and claiming it to be best decision that could be made. Regardless of one’s point of view, it is very clear that over the past couple of decades there have been some incidents or crisis that took a turn for the worse, but are able to learn from the mistakes that were made and implement new strategies to be better prepared.
The TexasAgs oil company case study gave us insights on different aspects of a negotiation that can happen in real world scenarios. It elegantly portrayed the importance of having a BATNA, setting target and restriction points, impact of the fluctuating markets on the ongoing negotiations, downside of the emotional behavior, importance of having a third party member or mediator in the negotiation. The case illustrates that the negotiations should be based assumptions as they may or may not be right. Having facts and understanding the other parties true objectives and goals are truly essential in negotiation. It is a typical example of how the current power on one side can dominate and take complete advantage of their position.
Negotiating is the art of managing power. "A negotiator’s power may be critical for the quality of his or her success…" (Kim, Pinkley, & Fragale, 2005, p. 799). There are various sources of power as well as various way to control power and its impact in negotiations. In the case of Pacific Oil's negation with its long time Reliant customer, power was significantly unbalanced to the disadvantage of Pacific Oil and its negotiators. This resulted in Pacific Oil making numerous concessions to the advantage of Reliant. However, there were many actions which Pacific Oil could have taken to balance the playing field in their negotiations, but would have required strategic planning far in advance. Pacific Oil failed
Before going into the meeting with Texoil, I had assessed my BATNA as mentioned by Fisher, Ury, and Patton (1991, p. 100). Since ads to sell the station had been running for a few months with no attractive propositions, I was becoming open to the possibility of not selling the station at all and continuing to run it - it became a definite element of my BATNA, although it would mean that my husband and I would be abandoning our dream plans. BP had already offered $400K for the station and even though that was a much lower amount than I was expecting, I could simply accept this offer and leave for my trip - this was also part of my BATNA. Of course, my best outcome could be from my negotiations with Texoil and I was looking