Top Juice Swot Analysis

Juice is their strong relationship with Fazle Naqvi. With solid connections in the Indian retail

In accordance with findings based on extensive research, Jamba Juice has encountered a steady decline in its sales and market share value due to a variety of internal and external factors. Although the largest smoothie chain in the United States is foreseeably on the road to non-existence, proper business development can potentially help the corporation turn things around and prosper like it once did.

First, the strengths are that the overall design, “the creation of the smoothie and juice names, and distribution, was done with multiple stores as the goal.” (Pg. 2) This business model differentiates them from the competition because instead of offering the same flavors, juice names, design, and distribution to all of the locations it is determined by a section of stores rather than the entire market. This tactic allows their business model to be targeted for a specific demographic depending on the external environment.

Our product is Jamba Juice and our target country is Spain. We chose this product because it has grown to become one of the nation’s best-known smoothie chains, emphasizing the benefits of a healthy lifestyle and because the company is looking for international expansion opportunities. We chose Spain as our target country for expansion of our product due to its current economic status and economic growth forecasts for the future. This combination provides the firm with an opportunity to offer our product to a growing economy and marketplace.

Day Six: *Long Plan* Students will come in and write on two sticky notes. They will define what they think a primary source is on one sticky note and what a secondary source is on the other. Then, place it under the correct column that is written on the board. I will read through and explain p.192. Students will Think-Pair-Share with those around them coming up with examples of primary and secondary sources. I will then have students do the practice on their own and then we will discuss it in class. Then students will to the applied with the person next to them. I will give students a worksheet that they will fill out having them look for primary and secondary sources on any historical event that interests them. This work sheet will have an

Jamba Juice Company is a restaurant retailer headquartered in Emeryville, California with over seven hundred and fifty locations, and operating in twenty-six states; plus the Bahamas, Canada, Philippines, and South Korea (Jamba Juice). There are approximately three hundred and seven company-owned locations and four hundred and forty-three franchise-operated stores, in addition to over nineteen international locations (Jamba Juice). Jamba Juice was conceived and founded in April 1990, an exact year before I was born, by Kirk Perron an avid cyclist and healthy lifestyle advocate, who opened his first store in San Luis Obispo, California (Jamba

The managers and team members of each store make an impact on sales, customer service and the overall Jamba Juice experience for the consumer.

Background Nekter Franchise was first established by Steve Schulze and his wife Alexis in 2010 with the mindset of reinventing healthy juices for the consumer market, just like Starbucks reinvented coffee beverages. They wanted to create their juices and products with the idea that “healthy” can also be affordable and taste good, yet at the same time leave their consumers feeling refreshed and rejuvenated. In order for their products to deliver this “natural” feeling for the consumers, the couple demanded that fresh deliveries happen at each Nekter location six days a week. Their first Nekter Juice Bar opened in Costa Mesa, California in 2010, and has currently expanded to fifty-two locations in California, Arizona, Nevada, Texas, and Colorado

“Every customer will leave Boost Juice store feeling just that little bit better.” (Allis, 2018) SHORT TERM OBJECTIVES: To open/operate the first Boost Juice store in Australia. Which was at King William Street, Adelaide. LONG TERM OBJECTIVES:

The juice bar concept was pretty new in Australia, and the way boost furnish this concept is also very new in the retailing industry. Boost is not about only appreciable taste and healthy juice or smoothie but this brand is all about overall experience for the customers when each time customers comes in their store and we are talking about experience includes tasty products, best service and lively employees who are there only for their customers and always smile when you enter the store, call you by your first name with their polite tone. (Grocer, May 3, 2008, Vol.231(7853), p.42)

The weather also was a major issue since it had a direct effect on the sales. Colder months lead to a lower demand in smoothies, which became more beneficial to competitors such as Starbucks who offered iced coffees, teas, and juice. This helped with the seasonal variability the company was facing. Jamba decided to offer ready-to-drink products, hot food and drinks items to attract customers during the cold-weather months, and a range of breakfast and lunch food items to complement its juice-based offerings and satisfy customer’s desires all day and all year-round. Jamba Juice offers a variety of different products that would not stop customers from purchasing during the colder months. Another concern is how Jamba Juice will be able to grow

In the summer of 1998, Nantucket Nectar created a subsidiary of their brand called Juice Guys. This new product was comprised of fresh juice and fruit smoothie drinks that were taking over the West Coast. Within three-and-a-half months, Juice Guys had sold a total of 175,000 items ranging from smoothies, yogurts, sorbets, Nantucket Nectar drinks and fresh squeezed juices. Juice Guys’ revenue went up to 91% and they made a profit of $227,000 in sales.

End users are those individuals walking in the company stores, ordering a smoothie and a cookie, paying the cashier and then telling her friend how wonderful the ambiance is. This buyer segment does not purchase large amounts of product at one time and likely chooses Jamba because of the quality of the ingredients. With no switching costs and a growing industry offering many options, patrons of smoothie cafés can freely purchase their delightful cool beverage anywhere. According to the U.S. Census Bureau the number of stores within the “snack and nonalcoholic beverage bars” industry grew from 36,036 in 2002 to 49,463 in 2007 [ (U.S. Census Bureau) ]. This trend means that Jamba Juice will have to increase customer loyalty to battle the increased competition.

Smoothies are the new soda pop according to many scientists who investigate the sugar content of various foods. They have lashed out against the art of blending fruits, ice, and various ingredients together and say it is just as bad as drinking a can of soda. What scientist fail to mention in their arguments, is that while smoothie may have high sugars due to fruit content, they are full also of nutritious vitamins and proteins essential to our bodies, unlike a can of soda pop, which contains chemically altered substances and sugars. Smoothie King is a store that has helped overcome the harsh beliefs about smoothies, and serves their smoothies with a purpose to let their customers know what it takes to live

Jamba Juice is a smoothie retailer in the United States in the restaurant industry. Jamba Juice offers 100% fruit smoothie and juice with healthy snacks. This paper will explain the strategic issues faced by Jamba Juice, and the strategy used to be successful. Jamba Juice has maintained financial discipline, cost management, and improvements that are the reason sales are increasing. Jamba Juice strives to follow their mission and vision statement, and markets aggressively. Over the next five years, the market for smoothies is expected to increase by 10-15%. (Brixler, Brian) Consumers are seeking healthier food and beverage options for a meal. Smoothies offer a healthy option instead of drinking soda.