Asap Company XYZ is considering offering a new service in the field of telecommunication, in your opinion which source of competitive advantage they should adopt? And why?. Also which pricing strategy to apply and Why?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Company XYZ is considering offering a new service in the field of telecommunication, in your opinion which source of competitive advantage they should adopt? And why?. Also which pricing strategy to apply and Why?

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The competitive advantage is defined as the favorable position of the business from where they derive higher profits. It helps the business to over perform in the market compared to its rivals. The company may gain advantage in its production cost, differentiation, technology, and innovated products. Thus, the modern era businesses are agressively involving into research and development practices to gain fight competition with getting first mover advantage in the market. 

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