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- A business plan for your product Desribe each part as simple and as a brief as you can. Executive summary (optional) Management and organization Product (or service) plan Market plan Financial planPersonal Selling CB a. what is the sales function in a maufacturing and distribution company? b. what is the role of personal selling in a manufacturing and distribution company? c. How often should sales forecast is completed and how well the plan is used in the day to day operations. What forecasting tools are used?marketing plan for home owner Focus, Objectives and Issues • What is to be achieved with this plan. • Specific statement of what will be accomplished over the planning period (usually one year). • Should be achievable, measurable, written in quantifiable terms (e.g., sales in $ or units) and should be consistent with the organization’s objective
- Direction Multiple Choice 1. This refers to measure of how well customer expectation from a purchased product or service have been met a.Consumer goods b. Satisfaction c.Marketing d. Brand equity 2. This is the appreciation in a brand's value from the point of view of customers. a. Brand equity b. Satisfaction c.Marketing d. Consumer goods 3 These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another a. Brand equity b. Consumer goods c. Marketing d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a Durable b. Primary demand c. Marketing d. Consumer goods 5. This can used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used Once rendered to a customer, the service is completely…Define product according to these three major perspectives.a. Marketing Perspectiveb. User Experience (UX)c. Product ManagementThis is short question and has 5 sub parts interrelated. 1. Suppose there are many jobs related to business field, but you have chosen Marketing Manager as your prospective job. Defend your decision by clearly outlining the factors you considered while comparing the jobs available in the field in terms of knowledge and skill requirements for success, salaries, benefits, future growth opportunities, and any other criteria you value with choosing your career path. 2. Summarize the main skills, knowledge areas, and expertise expected of someone in the position of Marketing Manager. You are expected to summarize at least 10 main requirements of the job related to skills, knowledge areas, and/or expertise. Make sure to reference weblinks for each source. 3. Consider you are applying for the job of Marketing Manager. Summarize the skillset, knowledge, and expertise you possess. Consider the requirements of this job when choosing which skills and knowledge areas to summarize below. For…
- 2 slides presentation that include go to market strategy, overview, executive summary, market analysis, customer insight and new product design, differentiation and positioning, market mix, summary and recommendations33 Customer segmentation is a part of _______ strategy: Select one: a. Customer service strategy b. Technology integration Strategy c. Demand flow strategy d. Collaboration strategy1. Product decisions affect customer a. Cost b. Benefits c. Loyalty d. Convenience 2. If a consumer buys Charmin bath tissue that is the exact same quality as a generic brand only more expensive, Charmin has created ________ with the consumer. a. Brand mark b. Brand name c. Brand equity d. Brand 3. Producing the most efficient and cost-effective version of a product describes what? a. Production orientation b. Sales orientation c. Market orientation d. Social orientation 4. Why is research critical to marketing? a. To pinpoint whether an economy is production or service oriented b. To determine if marketing activities are effective c. To determine what’s likely to be the next hot trend in marketing d. To determine basic consumer needs
- Describe the company’s customer value proposition. (i.e., How does the Nestle Company create customer value? What is/are distinctive about the company’s products or services?)A member of an enterprise is participating in the execution of a service of Marketing advisory, in which he was responsible for being a Costumer Analyst Success, that is, responsible for receiving customer feedback and bringing solutionsi n case of any problems. Recently, Dr. Antonio gave a feedback saying that the team did not participate much and that bothered him, evaluating the team with a grade 3/10. What solution would you bring to this situation? How would you overcome this problem, what would you do as a member of the team?Please answer these follow up questions Please answer the parts in the case of the operational manager in the Marketing department as how would having an insurance policy benefits your department/ employees you should answer on the prospective of your department. Part 3: Discuss your issue From the perspective of your department and management level, discuss the impact that your issue could have on the department and the company as a whole. a. Suggest ONE reason why the deduction could have been too small b. Critique TWO suggestions made by group mates from other departments. Part 4: Create the process diagram a. Assuming that a client increases his/her insurance coverage, design and draw a “Policy Change Request” process diagram that will ensure the correct deductions are made the month following the increase. The diagram should show the bands, process flows, decisions and cross functional interactions required.