that Viacom is using? Give examples of Operational Relatedness and Corporate Relatedness to back up your answer. 2. do you recommend via com to change it cls ? why or

MARKETING 2018
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ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section2.1: Boltbus Offers Affordable Transportation For Tech-savvy Consumers
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viacom company case study

 

1. What is the Corporate Level Strategy that Viacom is using? Give examples of Operational Relatedness and Corporate Relatedness to back up your answer.

2. do you recommend via com to change it cls ? why or why not?

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