The project should include 5 from the following Promotional Mix Tools: Advertising Direct Marketing Interactive/Internet marketing Sales Promotion Publicity/Public Relations Personal Selling You should choose a company, organization, product, service... and describe how they are promoting themselves

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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The project should include 5 from the following Promotional Mix Tools:


Advertising
Direct Marketing
Interactive/Internet marketing
Sales Promotion
Publicity/Public Relations
Personal Selling


You should choose a company, organization, product, service... and describe how they are promoting themselves.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing