You are an entrepreneur who is designing a new line of boutique hotels located along California’s coastline. Each of the 100 guest rooms in each hotel will offer upscale decor, Wi-Fi, a mini bar stocked with high-end snacks, premium beers, and top-label liquors for a nightly rate of $315. The hotels will have a spa, an onsite restaurant, and a separate full-service bar that features local musicians. Describe in detail the demographics—age, gender, family life cycle, income and social class, ethnicity, and place of residence—of your target customer.
You are an entrepreneur who is designing a new line of boutique hotels located along California’s coastline. Each of the 100 guest rooms in each hotel will offer upscale decor, Wi-Fi, a mini bar stocked with high-end snacks, premium beers, and top-label liquors for a nightly rate of $315. The hotels will have a spa, an onsite restaurant, and a separate full-service bar that features local musicians. Describe in detail the demographics—age, gender, family life cycle, income and social class, ethnicity, and place of residence—of your target customer.
Introduction:
California's coastline is known for it's diverse population and it's been attracting the millions of visitors every year. Boutique hotel in such areas will be the best suitable in order to attract the visitors.
Points to be consider in the given scenario:
- 100 rooms per hotel with upscale decor
- High end snack and facilities like Wi-fi
- Fascinating food and beverages and
- Services like spa
Here the price is $315 per day
Here our target audience would be the people who usually visits the California coastline for the business meetings or any other purpose of entertainment.
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