MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 11, Problem 8MA
Summary Introduction
To discuss: The steps taken by Person X to change the packaging and whether these changes will make the product more desirable to consumers.
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- The issue raised is whether the practice of reducing the contents of packages without changing the package size or price is deceptive and therefore unethical if manufacturers do not inform consumers of the change. Consumer advocates believe it is; manufacturers do not. What is your thought and position on this issue?arrow_forwardHow do sustainable packaging practices align with environmental concerns, and what are some innovative packaging materials and designs that support sustainability?arrow_forwardWhat is the role of sustainable packaging in sustainable marketing, and what are some of the key considerations involved in developing sustainable packaging?arrow_forward
- A product that a potential buyer knows about but is not actually seeing is called an "unsought" product. Do you feel that the continued marketing of unsought products is unethical? Also, discuss how marketing ethics figure into decisions on branding, packaging and labeling of products.arrow_forwardWhat role does packaging play in product marketing, and how can different types of packages impact consumer perceptions and purchasing decisions?arrow_forwardProduct packaging is used as an effective tool by marketers to attain a ‘Just Noticeable Difference’ (JND) from among a host of competing products. According to you, what role does it play in packaging of a product?arrow_forward
- Product packaging is used as an effective tool by marketers to attain a ‘Just Noticeable Difference’ (JND) from among a host of competing products. According to you, what other roles does JND play in the packaging of a product?arrow_forwardDiscuss the role of sustainable packaging in reducing environmental impact.arrow_forwardThe product management can help improve sales. Do you agree or disagree with this statement and why?arrow_forward
- Consumers have become increasingly aware of the amount of packagingthat is used for certain products and the possible environmental impactof disposing of packaging materials into the natural environment.Choose a product that you believe should change its packaging. Howwould you change the packaging? Do you feel these changes wouldmake the product more desirable for consumers?arrow_forwardAnalyze the branding and marketing aspects of packaging. How can innovative packaging design influence consumer perception and purchasing decisions?arrow_forwardInvestigate case studies where innovative packaging designs have significantly influenced product sales and consumer perception.arrow_forward
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