Practical Operations Management
Practical Operations Management
2nd Edition
ISBN: 9781939297136
Author: Simpson
Publisher: HERCHER PUBLISHING,INCORPORATED
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Chapter 2, Problem 3.4Q
Summary Introduction

Interpretation:The distribution of RPU when it can change its installed technology mix in the future is to be determined.

Concept Introduction:Revenue Per User (RPU)can be defined as the ratio which is used to express the revenue generated by a company on a per user basis.

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Use the Scenario below to answer Question 3: CoolClothes Manufacturers is a large clothing manufacturing company based in Johannesburg, CoolClothes not only manufactures their own clothing line, they also distribute it to the various fashion outlets throughout the country. As the Head of Operations for CoolClothes, you have noticed a steady decline In demand over the last six months across all fashion outlets. Upon investigation, it has become apparent that the decline is as a result of customer dissatisfaction in the quality of the clothing found in stores. You are unsure of whether it is worth manufacturing at the same quantity or not given the decline in demand.
Value Chain A factory owner in Bangladesh, Tipu Munshi, manufactures clothing for Walmartand other retailers around the world. One of Tipu’s products is a pair of jeans sold to Asda, a Walmartsubsidiary in Britain, which sells the jeans for $US 22.12. Asda Stores Ltd. is the third-largest retailerin the UK, focusing on food, clothing, and general merchandise. Tipu completes each set of jeansat an average cost for materials, labor, and other factory costs plus $0.26 profit, for a total of $7.29each to Asda. The jeans are then shipped to Asda by Li & Fung, a Hong Kong company, for $4.33 perpair. Finally, Asda adds an additional $10.50 of cost and profit, thus arriving at the selling price of$22.12 per pair of jeans.Required Identify the value chain for the Asda jeans. As a manager at Asda, explain how you would usethe value chain to improve the competitiveness and profitability of the business.
Conduct an external environment analysis and industry analysis to determine opportunities and threats, and prepare an EFAS table. For: Zynga Company
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