Analysis Of The European Commission ' S Pyramid ( A. Carroll Essay

CSR is all about businesses understanding the effects that they have on the community/wider world. Businesses will use this impact in a positive way to

CSR is the commitment of a company to behave ethically and to improve its employee’s quality of life, while contributing to economic development. Companies are expected to work with CSR and it can be rewarding for both customers and companies. However, CSR can be damaging for a company if it is performed incorrectly. For example, if the organization`s CSR efforts are focused on areas

Based on my interpretation of CSR, I see it as a voluntary obligation that companies have promised to their stakeholders to fulfill by improving, or at least not harm, the environmental and social wellbeing. When companies engage in CSR, they voluntarily promise to, for example, carry the responsibility to protect the environment and take actions against bribe or other corruptive activities related to their business. It certainly has some positive influences to specific areas based on my knowledge gained from other classes; nevertheless, when judge CSR in the context of total impacts on our society and environment, it is obvious that CSR has failed its mission to lessen the negative impacts of business based on the evidences that provided by the author. Also, since there is a strong positive relationship between CSR behaviors and consumers’ reactions to a firm’s products and services, it seems to me, now, that CSR for the most companies is just a fancy cover that helps them to create or promote a good image and reputation. The recent case that shows the failure of CSR of Volkswagen even make me believe that CSR programs may be just a marketing or public relation exercise for many

From the regression analysis result (Figure 29a in Appendix F), the consumers’ perception of CSR-Society doesn’t have positive influence on the functional brand image. This is because, based on the coefficients in the figure 20b, β=-.084, t=-.765 and p=. 447, which means the H 2a is rejected.

Corporate Social Responsibility is described as being a company’s ethical, economic, environmental, social and legal attitude towards its stakeholders in order to establish long-term success (Crane at el, 2008). These issues have come to have an important role in the running of a business in recent years. CSR was developed over a number of years and has been researched by professional economists. There are many arguments in favour of and against the CSR strategy. A company that adopts and operates the CSR can gain control over a variety of sectors, including shareholders and stakeholders. In brief, businesses can generate maximum profit and reduce potential risk by adopting the CSR strategy

THE CORPORATE SOCIAL RESPONSIBILITY (CSR) MOVEMENT has grown in recent years from a fringe activity by a few earnest companies, like The Body Shop, and Ben & Jerry’s, to a highly visible priority for

Once a brief overview of the CSR discipline as well as its main benefits for consumers and organizations have been stated, it becomes clearer and relevant to state the Aim and main objectives of this academic investigation.

Proper implication of CSR can bring benefits to the organisation by increases in capital, sales, profit, markets, brand name, and customer loyalty.

With our nowadays consumption society and the huge tendency toward globalization, consumers are exposed to more and more brand and numerous of new products, and the loss of trust put into firms and brand loyalty because of controversies activities companies are responsible for, is worse than ever. Thereby, Corporate Social Responsibility (CSR) seems to be one of the key factors to success for many companies, and one of the best ways to win the consumer’s trust back.

A brand is not only a combination of names, slogans, logos, packaging, advertising and marketing that together give a particular product or service a physical, recognisable form, brands have a cerebral dimension, which is the reputation they a consumer’s mind. Brands must engender trust and loyalty if they are ultimately to be purchased. (Williams 2000). Therefore, what would be considered a successful brand is one that signifies the relationship between the company and the customer and requires intelligent, strategic and coordinated decisions in many areas of marketing (D et al. 2008). A brand identity serves as a way to communicate the values of a company or service to people and for this reason, is a vital part of any business. (Markovich 2016)

With the growth of world economy markets became flooded with competition, organisations started to understand the importance of building strong brands (Norjaya, 2007). Aaker (1996) said that well-known brands brought loads of advantages and allowed companies to establish their identity in the market. Brand equity is built on brand identity and brand image therefore it is important to study those 2 topics (which in my eyes are inseparable) fully. Brand Identi-ty is something what company is promoting and wanted to be seen, whereas Brand Image how the company wants to be seen, where the second one is the actual portrait of the compa-ny on consumers’ minds (Yastrow 2013; Keller, 2003; Kotler et al, 2009). Keller (2003) said that organisations are spending huge amount of money in order to bridge the gap between brand identity and brand image, essentially smaller gap would mean that consumers are be-lieving in brands core

“CSR is a philosophy of conduct and concept of doing business applied by the companies, business community, and individual businessmen for sustainable development and preservation of

CSR can improve the company’s reputation and branding and this in turn improves the prospects for the company to be more effective to attract new customers and increase market share.

Several researchers (Jiang, 2004) have found brand awareness to be an important element that plays a vital role in consumer’s choice of brands. Lin and Chang (2003) established in their study that brand awareness has the most powerful influence on consumers’ purchase decisions and ultimately leads to consumer brand loyalty. Keller (2009) argues that in order to gain customer-based brand equity, the consumer must be aware of, and be familiar with the offering and hold brand associations that are strong, favorable and unique in comparison with other brands offered in the same category. Similarly, Esch et al.(2006) assert that customer- based brand equity occurs when the consumer is aware and familiar with the brand and holds positive associations about the brand in memory. In discussing the concept of brand awareness, Keller (2009) refers to it as the strength of the brand node in memory, which explains how easy it is for the consumer to remember the brand. Hence, the first task of advertising is to build brand awareness and expose the brand to all

Competitive Advantage: the positive brand image and transparency that comes with CSR plays a significant role in pushing a business’ stakes in the market. The transparency created as a result of better engagement with stakeholders is