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Audience Memo Analysis Essay

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Memorandum To: Mrs. Julie Jones From: Chigmou Sandjong Date: March 3, 2016 Subject: Audience Memo Analysis I will compare the information available from two major online medical resources to see what type of audience they are targeting and how the information is communicated. The topic that I will be chosen is diabetes. The websites that I will be getting my sources are from Medicinenet (http://www.medicinenet.com/diabetes_mellitus/article.htm) and the CDC centers for disease control and prevention (http://www.cdc.gov/diabetes/home/index.html). The primary audience that Medicinenet aims for is the general public which intends to have more information about their health or the health of a loved one and the secondary is health care professionals who wish to refresh or gain more knowledge about any health subjects that they …show more content…

CDC differs from Medicinenet site in that it uses more technical language, and medical terms. However, they both employ jargon such as blood glucose, body mass index, A1c, dawn phenomenon, diabetes insipidus and mellitus, diabetes ketoacidosis, euglycemia, hypoglycemia and hyperglycemia. Medicinenet has sentences that are 5 words long, each paragraph has 5 sentences which reflect on what type of audience they are targeting. CDC on the contrary uses sentences that are 10 to 11 words long, and each paragraph has minimum 7 sentences. Medicinenet has a lot of advertising which implies that there are using them as a tool to attract their consumers. The CDC almost no advertising which implies that they do not need ads to attract their readers. The CDC is providing educational and research materials to attract their audience. CDC and Medicinenet both use tables, graphs, and figures to illustrate some materials which facilitate comprehension of the information presented in. They differ in the way that medicinenet have a lot of and CDC uses data

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