BUSN3200 MW11
Dr. Marilyn Blau
Tamerlan Hajizada
SAP Is Counting on Organizational Change to Boost Revenue Growth
1. Which of the forces for change are causing SAP to undertake major organizational change? Explain.
There are various forces that are making SAP undertake the organizational changes, however the biggest one is the market change. The core business of SAP is business applications. SAP is threatened by the attack of their competitor-Oracle. According to the data in the text the market share of SAP has fallen dramatically from 15,5% to 14,8% in the year of 2010, when the market share of their competitor Oracle has risen from 9,9% up to 10,7% in the same year. This was one of the main reasons why SAP started worrying about
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Explain.
Usually when the company has to go through any kind of changes it faces resistance from the existing employees, since the fear of the unknown is one of the most common types of the resistance of change. Corporate R&D engineers were worried by the fact that some young students, who were coming to the company and doing something innovative and revolutionary and change the already existing structure and even eliminate the jobs that already exist in the corporate R&D.
5. How might Plattner have used Lewin’s and Kotter’s models of change to increase the probability of achieving positive organizational change? Provide specific recommendations.
Lewin’s change model is consisting of three steps: unfreeze, change, refreeze. When Kotter is suggesting an expanded version, which consists of eight steps model, where steps one to four are representing the unfreezing, steps five to seven represent changing and the last eighth step stands for refreezing.
If Plattner has involved the corporate R&D and let them take part in creating the change and has created the cross-functional, cross-level groups of people, who were strong enough to lead the change and has tried more in “selling” his idea to the SAP and the corporate engineers, the unfreezing stage would have been better facilitated. Also these actions would have reduced the resistance to change of the employees and also it would have been beneficial for SAP, which would be able to gain much
Change happens in a business environment for a variety of reasons. Those reasons depend on both internal and external factors.
He theorized a three-stage model of change known as unfreezing-change-refreeze model that requires prior learning to be rejected and replaced. Lewin 's definition of behavior in this model is "a dynamic balance of forces working in opposing directions."
In this company, the CEO, Harold Redd, was driven to implement some change because the organization consisted of workers who only had basic skills in computer assembling and troubleshooting. Given that the company had very few
The management of EA cakes’ adoption of SAP was a predicament. The managements were put in between two equally undesirable alternatives. They have a choice of either
No matter how easy is may seem on the surface, the unfreezing, moving and refreezing stages of Lewin’s 3-Step model must be taken (Lewin, 1946). These stages are difficult and persistence by the organization in sticking to its objectives for growth and improvement must remain a top priority. In reality no matter how many positives a new idea is there will always be resistance when it is introduced. Change management is therefore central to the process of making the transition from the old system to the new and change management practices should be employed throughout the transition (ITIL,
Lippitt’s Phases of Change is an extension of Lewin’s Three-Step Theory. The focus on Lippitt’s change theory is on the change agent rather than the change itself.
Lippitt’s Phases of Change Theory Lippitt, Watson, and Westley (1958) extend Lewin’s Three-Step Change Theory. Lippitt, Watson, and Westley created a seven-step theory that focuses more on the role and responsibility of the change agent than on the evolution of the change itself. Information is continuously exchanged throughout the process. The seven steps are:
Week 3, the lecture on Managing Change describes organizational changes that occur when a company makes a shift from its current state to some preferred future state. Managing organizational change is the process of planning and implementing change in organizations in such a way as to decrease employee resistance and cost to the organization while concurrently expanding the effectiveness of the change effort. Today's business environment requires companies to undergo changes almost constantly if they are to remain competitive. Students of organizational change identify areas of change in order to analyze them. A manager trying to implement a change, no matter how small, should expect to encounter some resistance from within the organization.
Drivers for change come in two categories, internal and external. In the simulation, "Organization Structure", the pretence was that the stagnating system integration market, lead the CEO to
Over 60 years have passed since Kurt Lewin introduced his Unfreezing-Changing-Refreezing Model. His model is often considered invalid due to the specific beginning, middle, and end of his model. Today, change is continuous and fluid which critics have argued is not recognized by Lewin’s model. However, the following paragraphs will examine how Lewin’s Model is still applicable in today’s change management world.
In the 3-step model for successful organizational change, Kurt Lewin argues that successful change in organizations follows 3 steps:
The model represents a very simple and practical model for understanding the change process. For Lewin, the process of change entails creating the perception that a change is needed, then moving toward the new, desired level of behavior and finally, solidifying that new behavior as the norm. The model is still widely used and serves as the basis for many modern change models.
According to Kurt Lewin’s change model (1947), there are three aspects of managing organizational change: unfreezing, change intervention and refreezing. By observing the change model, all four characters are seen to go through the freezing stage when they found the first cheese station.
After the uncertainty created in the unfreeze stage, the change stage is where people begin to resolve their uncertainty and look for new ways to do things. People start to believe and act in ways that support the new direction.
10. In the business world today, change is an ever looming adversary that managers must plan for. Advances in technology have all business sectors in a constant state of flux. Quite often, companies will live or die based on how they adapt to changes in technology. If a company does not adopt a new form of technology, quite often they will be outpaced by their competitors. Eastman Kodak and Polaroid are examples of companies that failed to adopt change and were outpaced by competitors. Sometimes, the resistance to adopt new technology and change comes internally, as well. This is a problem Chip has encountered since taking over at the Assessor 's Office. In addition to some of the staff resisted Chip 's change to how everyday business was conducted, several of his staff resisted the change to adopting new technology, also. With the new property assessment and mapping software, Chip faced opposition from two women who had been in the office the longest, a 15 year employee and a 29 year employee, whose only argument was that things were fine just the way they were and had always worked fine. Despite their objections, Chip