Customer Relationship Management : A Strategy Of Managing Customer Relationships

CRM is a process that turns the customer’s data into customers’ loyalty through activities which is collecting customers’ data, analysing customer data and identify target customers, developing CRM through programs and implement CRM programs.

Chen, I, J. and Popovich, K. (2003) Understanding customer relationship management (CRM). People, process and technology. Business process management journal, Vol. 9 No 5. Retrieved from http://cis.csuohio.edu/~ichen/CRM.pdf

Customer Relationship Management (CRM) is a tool that helps track, manage and supply information about customer’s interactions with an organization to help contribute to customer satisfaction that leads to customer loyalty. Additionally, CRM programs provide tools and applications designed to target their efforts on the most profitable customers, target new potential customers, and generate sales and maintain relationships with customers contributing to a greater market share.

Customer relationship management (CRM) is the practice that companies use to gather, manage and analyze customer interactions with

Today, customer relationship management is very important to the business world. Most of the companies established a department and the programs to manage their relationship with the customers. Customer relationship management (CRM) is a business strategy which designed to help a company to understand and look forward to the needs of its potential and current customers (Anderson & Stang, 2000). Customer data is being collected in several different areas of the company, stored in a central database, analyzed, and distributed to key points (Anderson & Stang, 2000).The business world once was “product-centric”, the companies just provided what they could produce. However, it is now become “customer-centric”, they provide products and service

Because of the valuable data CRM collect about the customers, companies can customize a product or service depending on the data available with the firm. The firm can facilitate customer-company interaction through the company contact center and web site. Such interactions help develop customized products

An analysis of the factors of successful implementation of customer relationship management in chain of supermarkets in the United Kingdom

It’s very important to a business to have good customer relationships; CRM Software’s main objectives are to attract new customers while maintaining and satisfying their current customers and trying to win back the trust of former customers. Customers are one of the most important variables for a business owner to pay attention to, when trying to create a profit. Customer Relationship Management software keeps track of customer information to help the company maintain a strong relation with the customers. Good CRM Software brings together information from all databases within a company and gives

As CRM helps in improving the knowledge about customers in terms of their behavior, demographics and purchase patterns thus it helps in segregating highly profitable customers from less profitable customers.

CRM is technology used as proactive marketing strategies. CRM is used in customer centric business environment. CRM is used to track the customer behaviour and habits. CRM main objective is to retain the customer by providing the needful information to the

Customer Relationship Management (CRM): Customer relation management (CRM) is a cross functional enterprise system that computerizes numerous customers serving form in direct marketing, sales, customer service and accounting management. CRM allows a company to distinguish and focus on their best customer so that they can be held as a loyal customer for a longer period of time.

CRM (Customer Relationship Management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had

Operation strategies aligned on the internal or external customer and fortifying customer relationships pave a way to latter-day organizations to get a competitive edge on the market and make a significant profit. This signifies that enterprises must evolve their skills in relation to identification of customer needs and hopes and then dispense substantial benefits to their customers resulting satisfaction therefrom. Construction and development of customer relationships are conditions for synergism. Customer Relationship Management (CRM) is both a business operation strategy and information system, which ensures the efficacy of the implementation of the strategy. According to Frow & Payne (2005), CRM may be defined as “the

 Sampling Plan which should include sampling unit, sampling size and sampling methods viz. questionnaire methods interview methods observation etc.

Customer relationship management (CRM) is widely implemented and centralized system which offers a place for interaction under a company. An employee can handle again the repeated problem which occurred in the past by re-investigate it. Besides, CRM provides a place to identify what customers wants. Employees can track customer’s expectation by their feedback and communication that can improve their buying experience and stay interact with customer in order to understand their true needs.CRM also has ability to let the company see the customer interaction in clear picture. Different customers from different segments require different products and services, but this complex situation can handle well by CRM. Furthermore, CRM provides quality and efficiency system in the company management that helps company achieves their success by building long-term customer relationship.