Definition Of Total Quality Management

Berry, L. L. (2000). Cultivating service brand equity. Journal of the Academy of Marketing Science, 28(1), 128-137. Retrieved from http://link.springer.com/article/10.1177/0092070300281012

Total Quality Management (TQM) is a complete and structured approach to organizational management that seeks to make better the quality of products and services through ongoing refinements in answer to continuous feedback. The importance and value of TQM was stressed by European Foundation of Quality Management to reach total customer satisfaction. TQM necessities may be defined separately for a organization or may be in adherence to established standards, such as the International Organization for Standardization's ISO 9000 series. Total Quality Management can define aims for the continuous improvement in all levels and functions of the organization. The continuous improvement suggests that quality management system should be a circle.

The article highlighted several areas on how quality management affects the performance of an organization. Studies done have come back with mixed results. Some studies have proven that implementing quality implementation can have many benefits to an organization. However some studies have shown that organizations that have implemented total quality managements do not necessarily outperform organizations that do not or have not implemented total quality management programs. Of the results that have been published for organizations that had issues with quality management implementation several

A core definition of total quality management (TQM) describes a management approach to long–term success through customer satisfaction. In a TQM effort, all members of an organization participate in improving processes, products, services, and the culture in which they work.

Quality management is an act that monitor all activities that needed to maintain and sustain high quality output, continuous improvement of process and product to a desire level of excellence in order to create customer satisfaction (Flynn, Schroeder, & Sakakibara, 1994, p. 342). Nowadays, increase in globalization and international trade had led to the increase of competition in the global market. The increase of competition had forced companies to focus on the concept of quality in their business and discover that effective quality management can increase their competitive advantage in the global market (Anderson, Rungtusanatham, & Schroeder, 1994).

40 years ago, Donabedian by observing the structure, the process and the results suggested that measures the quality of care. Structural measures are health insurance, hospital bed capacity and advanced education and access to resources such as the number of nurses, availability, and quality assessment. The process measurements are evaluated by the delivery of health care providers, such as clinical and using the guidelines for the treatment of diabetes. Measurement result shows the final result of health care, and can be influenced by the action and environmental factors. For example, mortality, patient satisfaction, and an improved state.

The total quality management (TQM) incorporates quality into all the activities of the organization through an ongoing process. This control makes sure that there is a continuous improvement in all the activities and there will not be any chances for defects. TQM ensures safety and helps improve customer satisfaction (Daft, 2014).

Improving Quality means reducing bad quality and improving the work efficiency of the work in organisation. Company require to maintain the quality which is directly depending on the quality procedure followed by the employees and implemented by the management to improve overall product quality of a company.

Quality management is a structured approach to organizational management that seeks to improve the quality of products and services through continual refinements in response to continuous feedback (Gharakhani, 2013). Thus, it necessitates the consistent application of the appropriate human and technical processes, tools and techniques. A strategic quality strategy will be effective only through long-term commitment and dedicated application by executive management and all employees (Gharakhani, 2013). The purpose of this paper is to converse on implementing successful quality improvement practices within organizations to help achieve viable quality management. Further, this paper also highlights the conditions that must be in place such as management commitment, employee involvement, communication, and continuous improvement for successful quality management to be aligned with ISO 9000.

Total Quality Management or TQM is a management strategy to embed awareness of quality in all organizational processes. The philosophy of TQM goes back to the 1940's when Dr. Deming started his quality endeavours in Japan and has steadily become more popular since the early 1980s. Then fore, The Japanese became so proficient at quality management that their success was a catalyst for Western companies to adopt the philosophy and practices.

This created great pressures on organizations and made them willing to create and innovate so that they can gain competitive advantage over their rivals in the world markets. Adding quality to the final products may be one element that attracts and satisfies the customers. However, elements there have been numerous elements or factors that started to occur in the management and organizational domains. These included TQM or Total quality Management and COQ or Cost Of Quality. These concepts and more became dominant aspects that required concentration from companies. TQM is not only a strategy to be applied; it is an approach of management that must prevail all over the whole organization. The practices of the TQM are essential to exist in the

It is unpromising to comprehend the total quality management phenomenon, emerging in the twentieth century, and to acknowledge its competitive advantages and obstacles, unless the underlying philosophy of quality is examined.

Total Quality Management (TQM) is an improvement tool that is widely used in many companies. It consists of many aspects including Managing people as well as business processes in order to maintain customer satisfaction. With TQM, Businesses starts to do the right thing from the start and to ensure zero error. Therefore, it is important to learn the principle of TQM and how it acts in organizations with its advantages and disadvantages.

Received 18th December, 2010 Received in revised form 21st January, 2011 Accepted 29th February, 2011 Published online 13th March, 2011

Table I shows a summary of the various approaches and some of their key characteristics. Despite some differences between Total Quality Management (TQM), the Theory Of Constraints (TOC), Six Sigma and Lean the desired outcome of each methodology is ultimately customer focused. TQM, and Lean trace their origins to the quality evolution in Japan shortly after the Second World War though the concepts within each have developed differently. Many TQM concepts and tools have become integral parts Lean methodology, but they differ in their primary focus. While six sigma is often viewed as a direct descendant of TQM it brings a more disciplined approach to process improvement, organizational structure and focus. TOC was introduced to overcome the perceived shortcomings of both Lean and TQM. Both were thought to lack focus on the throughput of a product that was considered to provide a greater benefit in terms of improving an organization’s financial performance.