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Electronic Cigarettes Case Study

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Tobacco use is a major threat to public health. Lung cancer and heart disease are the major causes of mortality and morbidity among smokers. In addition to that, second hand and even third hand exposure to tobacco smoke represents a risk of cardiovascular disease developments. With the increased awareness of these risks, a trend towards smoking cessation started years ago. As part of this alteration electronic cigarettes were initially introduced to the U.S market in 2006 as a healthier alternative to conventional tobacco cigarettes, and as a smoking cessation aid. Since their introduction to the market, e-cigarettes had widespread success among smokers, non-smokers, pregnant females and even youth, their sales increased by 1437% since 2008.

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