Kaiser Permanente Social Media

The definition of social media Wigmore provided is that the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. (2014) Social networks have evolved into online communities. They can be based around all sorts of thing like friendship or common interests, which allows file sharing, blogging and often-incorporate content from all sorts of other

St. Jude is already present in social media with one of their accounts coming from Facebook the largest and most used social media present today. It is well known that almost everyone has a Facebook profile. Even though St. Jude is a non profit hospital that accepts all children with cancer they only have 1.8 million followers. One of the reasons that they do not have a larger following count is because they do not interact as much as they should with their followers. “Hospitals use Facebook as a dissemination strategy to educate consumers, acknowledge staff, and share news of the hospital's awards. However, the majority of hospitals do not actively engage consumers on Facebook pages.”(Richter). St. Jude loses their followers attention by not actively engaging with them or answering their questions or comments in an acceptable timing. Followers would like to receive information as soon as possible. St. Jude is missing out on an opportunity to get free marketing by their followers by not fully using Facebook to its full

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

Social media is group of online commutation tools made available to the general publics and based on community interaction and sharing of content such as videos, tweets conversations likes, pictures etc. etc. According to Mintel (Mintel 2016) most prominent brands are starting to incorporate the latest going in the social media community such as trends, memes and latest news in the social media to try and connect the younger crowd and allow them to visit their social media platform.

Social media is ?forms of electronic communications (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).? (Merriam-Webster.com, 2018) Social media has developed into a platform that is effortlessly available to anybody that can log on the Internet. The ability for businesses to be able to communicate easily with customers promotes the company?s brand, makes the brand more visible, and, often makes customer service better. (Wikman & Cottrell,) The key social media platforms that are used today are: Facebook, Twitter, Instagram, Google+, LinkedIn, and Pinterest. (Standberry, 2017)

Currently, social media is the most popular method of communicating and interacting with others. It is a methodology to new media as it changes and evolves with our needs and expectations. Social media has evolved and adapted to become a huge part of our personal and professional lives.

Social media has become a highly effective tool for nursing practitioners owing to the current technological advances. A variety of social media platforms are available for nursing professionals including networking sites like Facebook, Twitter, LinkedIn and Google Plus, blogging platforms such as Tumblr and Blogger, micro blogs such as Twitter, collaborative knowledge platforms such as Wikipedia and media sharing sites like YouTube and Flickr (Kaplan and Haenlein, 2010, p.62). These tools offer nursing professionals the opportunity and capacity to communicate, network, learn and share information. Nurses can now easily interact with patients, colleagues, students and other healthcare providers to educate, discuss and share information that promotes healthy behaviours and improved nursing practice. In the wake of increased social media use in healthcare, it is important to identify its benefits in the nursing profession. This essay outlines four key advantages of using social media in nursing, illustrating various ways that nurses can leverage social media effectively to grow in their profession.

Social media has now become a part of our modern day society and has a huge impact on our lives on a daily basis. Social media is the use of web and mobile-based technology to support interactive content. This content tends to be user generated and then might be promoted by other users to a new outlet or audience. Social Networking is a great

Social Media can reduce the cost of the healthcare marketing. Facebook; YouTube; and Twitter can help the Board members of the PMH to promote the new clinic and to get new patients from the contacts obtained through the social media.

The term social media generally refers to communication technologies and interactive platform, such as Facebook, Instagram or Twitter. A further definition is given by Kaplan
and Haenlein
 (2010) who described it as a group of Internet-based applications that allow the creation and exchange of User Generated Content, and emphasizes that any user of social media can be a content creator and can distribute to a network of users. In a broad term, social media is the social interaction via online information and communication technologies

Social media is any website that allows social interaction. Social media is growing rapidly throughout the world. More adults and teenagers are joining sites such as Facebook, MySpace, and Twitter to interact with friends, family, and strangers. The introduction of social media has changed the world in many ways. It affects each individual in different ways. Today it can be used as a very helpful tool in changing a person’s life, but at the same time cause such conflicts which can negatively impact a person. While there are some negatives associated with social media, the positives in communication all around, has made the world stronger and a better place to live in.

Social media is a technological tool that allows users to share information (Business Dictionary, n.d.). Other common features include the ability for visitors to create personalized profiles or accounts where they can post information for others to view and the ability to link their accounts to others (Nations, n.d.). Within the term the “social” component means sharing with others and the “media” component refers to the technology that allows for the sharing (Nations, n.d.)

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.

Social media can be defined as websites and applications that enable users to create and share content or participate in social networking. As a phenomenon of only the past couple of decades, it has certainly changed the way we live our everyday lives. Whether socially or professionally, it opens the door to incredible amounts of information; most of which is freely shared.

Social networking is a way for people to connect and share information with each other online.