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Operational Planning: An Extroverted Approach

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Operational planning is an introverted approach to short term planning. This process is used to accomplish the tactical objectives of a business in advance, with a plan that changes yearly. The planning, which is usually completed by middle level management, is revolved around the routine activities of the business in a narrow scope. Operational planning is the day-to-day actives of the business that support the strategic planning. While strategic planning is a plan implemented for the whole organization, operational planning is classified into various units, divisions or departments. The objectives must be clearly defined to make this process successful and the activities executed to achieve the end results should be measurable.

Strategic planning is an extroverted approach to long term planning. The top-level management generally achieves the vision of the business by using this process. Strategic development is concentrated towards the planning of vision, mission, and oppositions of the business. The analytical process examines the macro and microenvironment. This process defines the question of where the organization wants to be in the future and what needs to be done to lead the company towards its final goal. This procedure is not to be implemented for one specific department but instead, for the entire business. The SWOT Analysis, PEST Analysis, Porter’s 5 forces Analysis, BCG Matrix and Portfolio Analysis are tools that help the executives design the strategy

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