Assignment 3 Fast-Casual Restaurants in Ukraine Student: Diana Hyrya Instructor: Raef Assaf, DBA BU 536 - Global Strategy and Management Newport Beach Winter – 2016 Many US consumers want their meals in a hurry, but with more service and higher quality food than in traditional fast food restaurant. The result has been the rise of fast-casual restaurant chains such as Daphne 's Greek Cafe, Boston Market and Panera Bread. The intent of fast casual restaurants is to deliver a quality home
Chipotle Mexican Grill is a fast casual restaurant chain that has locations in five countries. It was founded as a single location in 1993 by Steve Ells. Since then it has grown tremendously to have over two thousand locations. It is one of the most successful fast casual restaurants ever in the services sector of the S&P 500 with earnings over $475,602,000 in 2015, despite some bad media attention. Overall, Chipotle Mexican Grill is a strong company as of 2015. From 2013 to 2015 Chipotle Mexican
Weapons of Influence in the Fast Casual Restaurant Industry Elizabeth Smith, Christina Schmitzer, Celisa Jackson Mishal Patel, Erik Kuper & Rachel Kosetner MKT 402 at 10:30AM October 28, 2014 Weapons of Influence in the Fast Casual Restaurant Industry The fast casual restaurant industry is a relatively fresh concept that is growing quickly between fast food and casual dining options. Fast casual is becoming a popular choice for many individuals and families since it still offers relatively
answers everyone would agree with is something fast, cheap, and good quality. This is the market that fast casual has been dominating over the years, and a market that seems to be on the rise for the foreseeable future. Whether it is a concept created by an unknown player in the industry, or a Michelin Star chef, the fast casual concept’s rising popularity is still at the beginning of its revolution. History shows that the concept of fast casual dining is not new. According to Erin DeJesus
outlets, both company-owned and franchises. They could open within North America and mainly in areas where they are not present now, and those areas where the growth potential is good, like some of the suburban markets. Many good locations for fast casual dining options are available in many of the untapped areas. Panera has a good market opportunity outside the small urban niche where greater growth
Ron Shaich started a bakery-café, Au Bon Pain Co., Inc. in 1981. The company grew and between the 1980’s and 1990’s became the top bakery-café operated company. Ron Shaich, along with fellow team members traveled around the country studying different fast food markets. They liked what they saw and realized that Au Bon Pain could be constructed in a way to offer an exceptional dining experience. Au Bon Pain’s Saint Louis Bread locations were changed to meet this new dining experience. They had a vision
of 2015, Chipotle’s sales were significantly declined due to an E.coli outbreak, including 14.6% decline in comparable restaurant sales. As a result of the food safety incidents, subsequent negative publicity adversely impacted on Chipotle’s restaurant sales and profitability. In response to these incidents on their sales, Chipotle’s objective is to increase comparable restaurant sales by 5% in three years. It also aims to win back the customers and reverse negative sales trends through product development
March 20, 2014 GBA 490-005 Written Case #2: Panera Bread Company Table of Contents Executive Summary……………………………………………………….Page 3 Recommendations and Justification……………………………………..Page 4-5 Appendix…………………………………………………………………..Page 5 External Analysis of Industry Exhibit 1: Economic Characteristics & Driving Forces…………….Page 5 Exhibit 2: PESTEL Analysis……………………………………… .Page 7 Exhibit 3: Five Forces Analysis…………………………………….Page 8 Exhibit 4: Key Success Factors……………………………………
few that anybody would agree on are: something fast, cheap, and superb quality. This is the market that fast casual has been dominating over the years, and a market that seems to be on the rise for the foreseeable future. Whether it is a concept created by an unknown player in the industry, or a Michelin Star chef, the fast casual concept’s rising popularity is still at the beginning of its revolution. History shows that the concept of fast casual dining is not unfamiliar. According to Erin
'Millennial' Challenge by: Julie Jargon Aug 25, 2014 TOPICS: Change; Competitive Positioning SUMMARY: McDonald's is losing its luster with younger consumers. Customers in their 20s and 30s are defecting to competitors, in particular so-called fast-casual restaurants like Chipotle Mexican Grill and gourmet-burger chain Five Guys. Younger diners are seeking out fresher, healthier food and chains that offer customizable menu options for little more than the price of a combo meal. TERM PAPER APPLICATION: In