Fast casual restaurant

Introduction Jack in the Box, Inc. opened its first restaurant in 1951. Today, it has become one of the nation’s largest hamburger chain and “based on number of restaurants, is the second largest QSR hamburger chain.” In addition to its QSR hamburger chain, Jack in the Box “acquired Qdoba Restaurant Corporation, operator and franchisor of Qdoba Mexican Grill.” 1 According to its 10-K report, Qdoba “is the second largest fast-casual Mexican brand in the United States.” 1 Jack in the Box, Inc.

Panera Bread Company is operating in 'Fast casual ' restaurant category with a defined mission of providing the best and differentiated customer experience. Panera bread has its roots from 1976 with Au Bon Pain which was then sold to Louis Kane. Further transitions included its merger with cookie store to form Au Bon Pain Co. Inc led by Kane and Shaich. Due to growth limitation, the business expanded to serve more customers from suburban categories that included the acquisition of Saint Louis Bread

In 1976, Au Bon Pain (“where good bread is”) Bakery was opened as a response to the request for a conceptional fast casual restaurant. Ronald Shaich and Louis Kane merged their business, Cookie Jar Bakery and Aub Bon Pain Bakery, together after a period of debt to create Au Bon Pain Co. Inc. In 1985, the two decided to add fresh made sandwiches to their menu after noticing that their customers were buying their fresh baked bread in order to capitalize on their profit. As of September 25, 2012

the restaurant industry? How has this unique position contributed to its success? By developing various approaches Panera Bread has established a unique position in the restaurant industry. Firstly they observed that customers always demand for high quality food and quick services. This approach of customers gave Panera Bread an opportunity to mix two different concepts of restaurant industry that are fast food and casual dining. By doing this they gave heat to a new category of fast casual. This

Economical: -Fast casual restaurant sector is growing up and the market is at the moment favourable for Panera Bread development and implementation -Increase of the demand for fast casual restaurants in the United States Social and Cultural: -Health consciousness of the customers -Need of a new offer adapted to consumer’s taste (vegetarian, low-calorie)

The trends that once favored fast casual chains like Chipotle are slowly shifting back to the fast food and casual dining sector. The swing has favored big names like McDonald’s and Buffalo Wild Wings that have seen consistent growth after pushing out strategic system wide changes over the past 2 years. And for those not named Chipotle, fast casual operators haven’t had it all that bad. In fact, Panera is coming off a superb first quarter that proved growth wasn’t a foreign concept. Tomorrow’s

Competitor Analysis Direct competitors: Qdoba Mexican Eats Qdoba, second-largest Mexican fast-casual chain in the U.S, was founded in the same location (Denver, U.S) but 2 years later than Chipotle (1995). In 2003, Jack in the Box acquired Qdoba from the owner of a private firm. Strengths: In order to distinguish itself from competitors, especially Qdoba doesn’t want to be “me-too Chipotle”, Qdoba redesigned everything includes in-store layout, new branding, and personalized service. For example

• Considering True Loyalty: Loyal customers are excessively important to any business, and businesses spend great amount of their time, energy and money analyzing and captivate those customers. However, the usual definition of a loyal customer that we consider is a high spending customer, and that definition is imperfect. Marketing to customers — based on true loyalty — requires more: complicated measurement, better spend data, and considering that a regular customer is not the same as a loyal customer

Zoës Kitchen began in 1995 as a family-run restaurant in Homewood, Alabama. The company's owner, president & CEO, John Cassismus had turned his attention from his own business ventures to the family business, with desires to build a world-class company. Mostly frequented by mothers with small children and white-collar employees in the area, the restaurant catered to those consumers with a desire for healthy foods at comparatively lower prices. As of December 2005 there were 16 locations in five different

Panera Bread is a company that has capitalized on the “fast-casual” restaurant experience. Their aim was to provide a specialty bakery and cafe experience to urban and suburban workers and dwellers. They are categorized as bakery-cafes and currently have over 2000 stores worldwide. They are currently leading their industry in terms of number of stores and profits; they had $1.8 billion in corporate revenues in 2011, $3.4 billion in systemwide store revenues, and an average sales of $2.3 million per