Fast casual restaurant

Chipotle vs. Panera Bread Company Introduction Fast Casual Restaurant fast casual restaurant is a type of restaurant that does not offer full table service but promises a higher quality of food and atmosphere than a fast food restaurant. In the USA it is a relatively new and growing concept to fill the space between fast food and casual dining. The typical cost per meal is in the US$8–$15 range. Two emerging fast casual restaurants are Chipotle Mexican Grill and Panera Bread. When Chipotle

a number of suburban markets * International expansion * The industry life cycle is still in growth * Large number of small buyers in the industry What does this analysis reveal? It competed with a wide assortment of specialty food, casual dining, and quick-service establishments

Chipotle ventured into a new territory when it was created, as it had an innovative vision for fast-casual restaurants. By using fresh and quality ingredients, Chipotle raised the bar in their segment. The service line where customers could see their order being prepared enhanced the experience of Chipotle. Consumers who were used to eating at fast-casual restaurants where the food was frozen and made out of sight were able to savor the uniqueness of Chipotle. These differences helped Chipotle

CURRENT SITUATION Panera Bread’s intention is “to make Panera Bread a nationally recognized brand name and to be the dominant restaurant operator in the specialty bakery-café segment.” Panera experienced competition from many numerous sources in its trade areas. Their competition was with specialty food, casual dining and quick service cafes, bakeries, and restaurant retailers, including national, regional, and locally owned. The competitive factors included location, environment, customer service

brand image throughout the country - To be known as the leaders in bakery “first casual” area of the food industry. - The artisan bakery side of the company is

Panera Bread is considered to be one of the U.S. most successful fast-casual restaurants. The company is one of the revolution makers in the industry of fast food, which managed to transform the traditional image and perception of to-go products that are available at an acceptable price on the market. As its initial founding company was established in 1981, Panera Bread managed to gain up to 4.5 billion USD in sales by the year of 2015, whereas the average sales per one store made up to 2.5 million

Bread is operating in an extremely high competitive restaurant market which forces the company to improve and to grow steadily for staying profitable. The company’s mission statement of putting “a loaf of bread in every arm” is just underlying Panera’s commitment for growing. They are now in a good financial situation and facing growth rates of up to 20% per year in a niche market that has a great growth potential. In the next 7 years the fast-casual market is expected to grow by 500% in sales to a

overall award-winning bakery expertise were at the heart of the concepts menu. The concept was designed to deliver against the key consumer trends, specially the need fro a responsive and more special dining experience than that offered by traditional fast food. The company’s goal was to make Panera bread a nationally dominate brand name. Its menu,prototype,operating systems, design, and real estate strategy allowed it to compete successfully in several sub-businesses:breakfast,lunch,PM chill-out,lunch

GiltCity Review GiltCity targets upscale restaurants and luxury retailers for daily deals and other incentives, which distinguishes the company from the crowded field of coupon-selling companies. Although this marketing option is only available in limited cities in the United States, fine dining restaurants can reach targeted customers who earn more than $100,000 annually. GiltCity incentives aren 't always financial but often include perks like backstage access to concerts and entertainment venues

find ways to mimic that (Wheelen, Hunger, Hoffman, & Bramford, 2014, p 16-2). Shaich hit the jackpot when he started this fast casual restaurant chain because this was not your normal fast food restaurant. Panera offers coffee, breakfast sandwiches, custom breads and soups and hand tossed salads and has yet to be matched by another company. The décor in their restaurants along with free WiFi created a warm, inviting place for customers. Panera found a way to offer fresh, quality food for a decent