Assignment For Unit 10 Market Research

“You are required to write a report on how marketers use the different methods of marketing research to identify opportunities of the market, segmenting and targeting the market based on the valuable results collected from their marketing research activities.

II. Explore the supply and demand conditions for your firm’s product. a) Evaluate trends in demand over time, and explain their impact on the industry and the firm. You should consider including annual sales figures for the product your firm sells. b) Analyze information and data related to the demand and supply for your firm’s product(s) to support your recommendation for the firm’s actions. Remember to

To achieve a pass grade the evidence must show that the learner is able to:

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

D1: Evaluate the effectiveness of the use of techniques used in marketing products in one organisation.

Make judgments on successful completion or otherwise then giving constructive feedback in order to help further the learner or help for successful completion at a later date. A record should be made in order to track each learners progress.

Market research consists of information collection regarding the prevalent market situation, and its analysis. “We define marketing research as the systematic design, collection, analysis, and

In order to effectively undertake market research on customer behaviour; such as expected prices, how they react to certain methods of research and what kind of care do the customers expect after the purchase is made, it would be best to use observation along with focus groups. Surveys, if used, should be done face to face by door knocking as it is more convenient and has a high response rate. The survey should include quantitative and qualitative type’s questions in order to get a `broader view of the customers’ behaviour. Questions could include “What do you think affects your behaviour

Devise and document measures and procedures for measuring the impact of the research information on the marketing decisions

P3-Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans

5. Conduct an analysis of the company’s sales efforts, especially regarding the cultivation of customer relationships. The sale efforts of Chipotle mainly focused on “Cultivation thoughts ”, which intently aim to change people’s way of thinking on fast foods. Even though Chipotle provide fast foods, the company like the order served fast without having the “Fast food” experience. Chipotle in recent years has put a huge emphasis on educating the customers that the organic, healthy and sustainable integrations they offer in the food, and much of which gets widespread attention with campaigns.

2. Submit a soft copy in Word format via Turnitin (with an assignment cover sheet).

M1: Explain, with examples, how different market research methods are appropriate to assist different marketing situations. Looking back at the market research methods that could be used to collect information, methods such as questionnaires/ survey, observation, focus groups, experimentation, internet, website monitoring etc. I am going to select 3 primary and 3 secondary methods of research from the ones I have written about. I have chosen 3 primary researches which are: •

a market review report that includes detailed research organised under the headings listed in the procedure.

M2: Explain the reasons for selecting the particular method of data collection for a selected product/service.