Business Breakthrough Report

Selling to consumers or other businesses, developing an effective sales strategy is the first step to persuading customers to part with their money. In particular, we need to identify which customers to focus the efforts on, the sales methods that will be use to reach them and how we will price the product or service.

In the context of global expansion and competition of numerous businesses, effective marketing management is one of the key factors of success, playing an essential role in obtaining competitive advantage. Hence, the success of a company is determined by its ability to identify customers’ needs and offering products and/or services to satisfy them.

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

One frequently asked question in business today that is least answered is, as stated by David Chaudron, PhD (2003), “What can we do to make our business flourish, survive and grow?” With the rapid changes in technology and the rise in the globalization of markets, we must have a game plan in place for adjusting to these changes. It has become increasingly difficult to predict what is going to happen, and there are thousands of obstacles and opportunities along the way. To add to the confusion, there are thousands of products, solutions and methods for dealing with these changes. With many brands, sizes and varieties it is very difficult to choose what is best for your organization. Add to that,

When a certain point is reached regarding a company’s success, a set of different opportunities arise and partnerships may unfold. However, with every possible strategy available, risks and benefits also come into play; without discarding any of them beforehand, every option is a strong candidate until a final decision is made. In this case study we will analyze the current business strategy pertaining

Prepared by: Emma Ryks, Harprit Aujla, Kevin Wong, Patrick Moez Bokhari Optimus Consulting: We Transform Your Business

In today’s highly competitive market, the continuous changes that are occurring in the social, politic and economic environment create serious challenges in the corporate world. Corporations cannot afford to do business as usual if they want to remain in the game and be successful. In order to achieve their goals and objectives, they need to evolve, adapt, learn and apply different new strategies that will help them secure long-run success and performance. Among those strategies, we are going to discuss ten of them and their advantages in connection with corporation’s goals and objectives.

The first decade of the 21st century challenged firms to prosper financially and even survive in the face of an unforgiving economic environment. Marketing is playing key role in addressing those challenges. Finance, operations, accounting, and other business function won’t really matter without sufficient demand for products and services so the firm can make a profit. In other words, there must be a top line for there to be a bottom line. Thus

Breakthrough of Greater Philadelphia is holding a breakfast on Thursday, October 26, at 8:15 AM at the Philadelphia Cricket Club. As the Executive Director, I invite you to attend as my special guest.

Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.

     Market share is another key success factor, the more consumers you can reach the better off you are in the long

A.G. Lafley, CEO of P&G, explained this strategy through his book “The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation” (Crown Business, 2008) to explain how to make game-changing innovation drive growth on a consistent, well-paced basis. The critical factors include keeping a laser-sharp focus on the customer; establishing a disciplined, repeatable, and scalable innovation process; creating

Many people think of marketing as “selling stuff to people.” To the contrary, the three most powerful marketing concepts, in essence, do not involve selling stuff to people at all. They instead work to create

BibliographyAlegre, P. (NO DATE) Space Tourism Business Model. Retrieved 18 July 2008, fromhttp://www.geocities.com/innovating_competitively/aerospace/Virgin-Galactic.pdfBexley (NO DATE) Customer Focus Strategy. Retrieved 22 July 2008, fromhttp://www.bexley.gov.uk/contact/customerfocus/customersfirst_strategy.pdfBusinessTown (NO DATE) Customer-Focused Selling. Retrieved 22 July 2008, fromhttp://www.businesstown.com/sales/face-customer.aspCarolina Newswire (2006) To Sell More, Avoid Cognitive Dis

Businesses are established with the sole reason to provide a product or service to a customer with the intend to make a profit. The amount of time, effort, and resources spend should generate a profit. Then, the profit depends “on its effectiveness in performing these activities efficiently, so that the amount that the customer is willing to pay of the products exceeds the cost of the activities in the value chain” (NetMBA.com).