Fast Food Case Study Iscom/471 Essay

What do you typically order when dining at McDonald’s or Wendy’s? When I am having a meal from either place, my favorite choice is a fried chicken sandwich with lettuce, tomato, bacon and extra mayo. Sometimes, I may make it a combo and enjoy the greasy, salty french fries and an ice cold soft drink. Most of their customers often purchase the unhealthiest options because they feel as if that is what fast food is all about, right? Fortunately, it does not have to be that way. Fast food can be convenient and nutritious. Wendy’s and McDonald’s are both fast food restaurants, so they are alike in many

There is waiting time when you make a trip to Burger King for food; however it is relatively shorter than that of most fast food establishments. If someone goes through the drive thru during a “lunch rush” they’ll most likely have to wait a maximum of ten minutes to be given their food. That wait time is cut in half if they decide to walk in and place an order. On the other hand, any order placed when there isn’t a “rush” occurring is only going to have to wait about four minutes for their food. Burger King is exceptionally consistent when it comes to efficiency at preparing customer’s food.

Cost is really one of the biggest differences between these two franchises. Aside from both places offering the dollar menu, their overall pricing on other items, is very different. A McDonald’s value meal can cost up to $4.00, whereas Burger King’s value meals can cost up to $6.00! Saving a few bucks by going to McDonald’s sounds a lot better than spending unnecessary amounts of money at Burger King. Just by looking at the sales difference between the two, you can see that people would agree. In 2009, Burger King’s profit dropped 10% in its second quarter, while McDonald’s sales grew a solid

The way that Burger King and other fast food restaurant chains do business and markets their products to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be attributed to a process known as McDonaldization. Although McDonaldization can be applied to many other parts of our society, this paper will focus on its impact on Burger King and Taco Bell restaurants. My belief is that the process of McDonaldization has lead our generations toward a more a much more efficient lifestyle, with much less quality. From my observations and studies of these fast food resturants, several themes have become

Throughout all of human history, mankind has searched for the ultimate food. To our enjoyment, in 1950, the world was given the answer: Whataburger. Whataburger has taken the hearts of Americans by storm by by serving classic southern style burgers, fries, and shakes. Despite it’s humble beginnings in Corpus Christi, the franchise now boasts over 750 locations and has even secured the 2016 title of “Best Burger in America”. In an effort to understand why this small burger chain became so successful evaluating this legendary business in three different aspects: price, quality, and customer service.

McDonalds regarding first customer contact usually depends on how busy they are. Sometimes I get greeted at the door and other times when they are really busy it’s not until it’s my time to order. This is one of the annoyances. When they are busy the wait time is can be long. In addition to this when standing in line you’re not sure if your standing in the order line or the line waiting for food to come out. Not sure how the phone line system is for I have not needed to use it. Other customer conveniences that they offer are now a mobile app so you can get coupons and rate their service. To increase convenience and timing for McDonalds I

Chick-fil-a and McDonald's share some of the same menu features but there are distinct differences. Aside from the fact that Chick-fil-a is strictly a chicken fast food restaurant and McDonald's offers fish chicken and beef, McDonald's an all-day breakfast menu and a wide variety of desserts. Chick-fil-a ends the ordering of breakfast promptly at 10:30 am and has about nine desserts.

From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers.

Their commitment to the community is also different. McDonald’s has House Charities since 1974, where they help thousands of parents stay by their sick children’s side. In addition, they give away millions of dollars in scholarship to help people who can’t afford college. On the other hand, Burger King’s has some scholar program, which help poor families. However, their strong commitment is to provide good service and products to their clients and to make every Burger King restaurant a place where people love to go everyday.

BK, on the other hand, uses the continuous chain broiler, with a capacity of 8 burgers per chain, where no human intervention is necessary because the patties enter the broiler on one end and come out on other end after 80 seconds. Furthermore, sandwich dressing is standardized at McD’s with lever based dispensers and portion controlled condiments. At BK, sandwich dressing is handled by employees using plastic squeeze bottles without pre-measured quantities. The lack of portion-controlled condiments at BK can result in different taste and quality of products in addition to wastage. Exhibit 5 and 6 reveal the operating results for McD’s and BK, respectively. McD’s is ahead of the game in the sandwich dressing department, Exhibit 6 shows that BK spends 1.1% of their sales in condiments wastage. BK also uses microwave ovens to maintain the “Made to Order” warm and fresh burgers. The use of microwave ovens result in a 2.1% increase in utility cost compared to McD’s. On the other hand, the cost of food at McD’s is 1.9% higher compared to BK because McD’s keeps finished goods inventory in a bin for 10 minutes before they are discarded. In addition, the paper used to wrap the burger contributes to higher food cost of 0.9% at McD’s.

Since McDonalds does prepare ahead of time, special orders are called over head as well as placed in the computerized order entry system via the cash register. Special stickers are applied to the outside of the burger wrapping to identify special orders as items are placed in the delivery rack.

McDonald's offered only a nine-item menu with burgers, French fries, shakes, and pies. They also eliminated seating, and used paper and plastic utensils instead of glass and porcelain. Like Henry Fords assembly line, McDonald's

McDonald’s is growing from time to time by expanding the number of restaurant. The main source that McDonald’s used as for packing and ingredient is nature. Every-day they are using a huge amount of napkins, tray lines and others. Moreover, another major ingredient that McDonald’s used is oil and gas.

There is a more rapid pace at McDonald’s. Here customers have the option of driving through or dining in. The customers walk up to the counter and give their order. The food should be ready in the next two minutes. However, if the counter person gets the order wrong, the customers may have to wait longer. If the customer goes through the drive-thru, they drive up and say their order into a box operated by a person they don’t see. Next they drive around to the little window, the casher takes their money. The customer then drives to the next window

Fast food restaurants offer the opportunity of ordering in the facilities or in a drive-thru, presenting an alternative of selection according to customers’ preferences. Is well known that these companies invest great sums of money and time in the development and application of new services, products, techniques and equipment used or will be used in the future. The Burger