Fast Food Convenience vs. Quality

After analyzing the data, I found Chick-Fil-A was the one with the most picks and Burger King had the least amount of picks. I believe Chick-Fil-A had the most picks because of their delicious Chicken Sandwiches and their Freshly Brewed Iced Tea Sweetened. When you go to Chick-Fil-A your food is made to order, you don’t have to wait to long in drive-thru, and the workers always have a positive attitude. Burger King food can sometimes be bland and over cooked. McDonald’s and Wendy were almost tied up, but McDonald’s came in second place . They sale mainly the same thing but Wendy’s food looks and taste better. Also, when you go to the other restaurant McDonald’s, Wendy’s and Burger King you may have a longer wait time and your order may not

Wendy’s version of the Dollar menu is titled “Right Price, Right Size” menu. It has also introduced a feast after dark that is available after 10 p.m. This meal is made up of their Double Stack cheeseburger (pickles, onions, ketchup and mustard), an order of chili cheese fries and a 32 ounce drink for only $5.

An extremely colossal portion of citizens around our gracious Earth has heard of or visited a McDonald’s. With it’s thousands upon thousands of well known and family-oriented buildings placed all over the world, McDonald’s exists in over 120 countries. Compared to the quantity of people worldwide that are conscious of McDonald’s, the portion who knows about Culver’s is quite slim. Culver’s is a fairly popular restaurant that exists only in America, and not even in every state. The question is, which restaurant is overly superior? Based on the point above, as well as many others, it’s obvious that McDonald’s is the crystal clear answer. McDonald’s has a generous, positive tribute to society, extremely cheap food, and is culturally respective

Cost is really one of the biggest differences between these two franchises. Aside from both places offering the dollar menu, their overall pricing on other items, is very different. A McDonald’s value meal can cost up to $4.00, whereas Burger King’s value meals can cost up to $6.00! Saving a few bucks by going to McDonald’s sounds a lot better than spending unnecessary amounts of money at Burger King. Just by looking at the sales difference between the two, you can see that people would agree. In 2009, Burger King’s profit dropped 10% in its second quarter, while McDonald’s sales grew a solid

The way that Burger King and other fast food restaurant chains do business and markets their products to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be attributed to a process known as McDonaldization. Although McDonaldization can be applied to many other parts of our society, this paper will focus on its impact on Burger King and Taco Bell restaurants. My belief is that the process of McDonaldization has lead our generations toward a more a much more efficient lifestyle, with much less quality. From my observations and studies of these fast food resturants, several themes have become

Throughout all of human history, mankind has searched for the ultimate food. To our enjoyment, in 1950, the world was given the answer: Whataburger. Whataburger has taken the hearts of Americans by storm by by serving classic southern style burgers, fries, and shakes. Despite it’s humble beginnings in Corpus Christi, the franchise now boasts over 750 locations and has even secured the 2016 title of “Best Burger in America”. In an effort to understand why this small burger chain became so successful evaluating this legendary business in three different aspects: price, quality, and customer service.

However, one of Five Guys’ unique features compared to Burger King and McDonald’s is to only offer fresh, never frozen, eighty percent lean meat burgers that are made to order. Many of the traditional fast food burger restaurants, only offer frozen patties cooked in advanced, and stored under heated lamp until ordered by the customers. They also offer the customers seventeen free toppings for their burgers. Additionally, they use the same kind of bun for the burgers; as well as the original baker.

The number of opened stores increased to 2010 at the end of 2015. According to a report by an article published by Tom Roston in 2011, which is related to customers served . The waiting time before ordering is 12 minutes 43 seconds and the time for completing order is 1 minute 46 seconds. In 2011, Chipotle claimed to serve about 696 customers per day on average. Moreover, the number of customers continues to increase so far. On the order hand, the menu prices of McDonald’s are cheaper than the menu prices of Chipotle. According to fastfoodmenuprices.com the prices are below $8/each. The company closed about 350 stores in the beginning of 2015 in Japan, the United States, and China. Every day, McDonald’s restaurants serve 1,916 customers on average which is shown on McDonald's website in 2015. From figures which are mentioned above, we see some similarities between two companies. However, McDonald’s encountered more difficulties in 2015. To conclude, both Chipotle and McDonald’s offered the most reasonable menu prices for each type of food because both desire to attract a steady number of consumers to the

From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers.

Their food seems to be the same, but it isn’t. On one hand, McDonald’s hamburger weighs less and has only 9g of total fat, while Burger King’s hamburger has 12g and they have a saltier taste. On the other hand, Burger King’s beef are 100% pure and they flame-boils their burgers, while McDonald’s fries their beef. That’s why they taste different. Concern at cost, McDonald’s simple burger is lower at $0.89 while Burger King’s has their simple burger at $0.99.

According to recent surveys, the American people want quality fast food ("Report: Americans Want Better Quality Food”). The better the quality of food, the more customers a restaurant will get and Wendy’s is stepping up to the plate. From crisp salads to juicy burgers, Wendy’s is fulfilling this demand. In addition, the Los Lunas location is doing an excellent job in producing high quality food; the baked potatoes are large and tender, the frosty’s are uniform in their texture, and the burgers are rich with flavor. To further support this claim, here is a review from Trip Advisor,” This is fast food - no doubt about that, but it is not as greasy as McDonald's and the food is much fresher. Their hamburgers look and taste like hamburgers should -- not like greasy little patties that have been sitting under a heat lamp. Wendy's is great because it offers things on its menu that other fast food places don't -- like chili and baked potatoes…If you have to go the route of fast food, this chain is one of the better ones and the variety will please everyone in your family” (CleverCat). Overall, Wendy’s is measuring up the desire for high quality food at the fast-food

“To better understand consumer preferences in fast food products and the services provided by Wendy’s and the industry as a whole’”

While McDonald’s and Burger King have fought over a percentage of the same market share, each company has a unique strategy with which they’ve approached the market. McDonald’s aims to deliver an inexpensive, standard, quality meal with high level of uniformity both in burger structure and in delivery times. Burger King also strives for an inexpensive, quality meal, but focuses on allowing the customer a degree of flexibility in the menu – a goal reflected in their long-time slogan, “Have it your way.” This difference results in distinct objectives for each restaurant that resonate

The three restaurants are succeeding in their value propositioning. What set Burger King apart from their competition is that they

1. Competitors – As there are many other restaurants who are trying very hard to compete with McDonalds like KFC, Burger King, and Burger Fuel etc. They are also serving people with same kind of services like McDonalds and burger king is really giving a tough competition to McDonalds at the moment.