How Social Media Has Become A Survival Necessity Today 's Business World

The definition of social media Wigmore provided is that the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. (2014) Social networks have evolved into online communities. They can be based around all sorts of thing like friendship or common interests, which allows file sharing, blogging and often-incorporate content from all sorts of other

Social media is ?forms of electronic communications (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).? (Merriam-Webster.com, 2018) Social media has developed into a platform that is effortlessly available to anybody that can log on the Internet. The ability for businesses to be able to communicate easily with customers promotes the company?s brand, makes the brand more visible, and, often makes customer service better. (Wikman & Cottrell,) The key social media platforms that are used today are: Facebook, Twitter, Instagram, Google+, LinkedIn, and Pinterest. (Standberry, 2017)

Social media is something almost every American citizen participates in, in today’s society. Facebook, Twitter, Instagram, Tumblr, Pinterest, LinkedIn, Snapchat, and countless other examples of social media exist and in each someone can communicate with the world if he or she pleases. For example, Facebook currently has 1.71 billion users according to the second

Social media has now become a part of our modern day society and has a huge impact on our lives on a daily basis. Social media is the use of web and mobile-based technology to support interactive content. This content tends to be user generated and then might be promoted by other users to a new outlet or audience. Social Networking is a great

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Social media is defined as “websites and applications that enable users to create and share content or to participate in social networking.” However a more accurate definition of social media is as follows: “the relationships that exist between network of people” (Wiang, 3). Although social media traces back to before the 1800s, it is something that has become especially popular over the last two decades. What is interesting about this is that technology began going through a sense of both change and advancement of after

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

The term social media generally refers to communication technologies and interactive platform, such as Facebook, Instagram or Twitter. A further definition is given by Kaplan
and Haenlein
 (2010) who described it as a group of Internet-based applications that allow the creation and exchange of User Generated Content, and emphasizes that any user of social media can be a content creator and can distribute to a network of users. In a broad term, social media is the social interaction via online information and communication technologies

Social media is a survival necessity in today’s business world, though different businesses are likely to use it in different ways. In a business specializing in outdoor recreation, participation in social media is vital. The company should have an active presence in social media forums that are popular amongst its primary target market which is likely to be young, active adults. The top social media tool used among teenagers and young adults is Snapchat, followed closely by Facebook and Instagram (Statista, 2016) so the company should prioritize those.

Social media are web-based communication tools, websites, applications, and media that allow people to interact with each other, share information, and engage in conversations. The user 's contribution in social media helps shape the content online and their interactions with the information may drastically alter the experience of future users. Some common features that distinguish a generic website from social media are... User accounts: Sites that allow visitors to create their own accounts will likely allow users to share information and/or interact with others online. Profile pages: A profile page represents an individual and typically includes information such as a profile picture, a bio, hobbies, etc.... In order for users to engage in social media a profile page if often necessary. Friends, followers, groups, and hashtags: Social media sites may allow individuals to connect with other users join certain groups or subscribe to certain forms of information. News feeds: By connecting with other users, individuals may be able to view real-time updates on their friends and family. Personalization: It is common for social media sites to provide users with the freedom to modify their account and profile settings. Information updating, saving or posting: Websites or apps that allow users to post any and all content are considered social media. Regardless of how simple the information is, the user is interacting with the information and other users on the site. Like buttons or

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.

Social media is defined as a group of Internet-based applications which build on the platform of Web 2.0 and the contents of these applications can be modified by all users in a participatory and collaborative method (Kaplan and Haenlein, 2010). Social media creates a platform for companies to talk to their customers as a hybrid element of promotion mix. With the emergence of social media, the tools and strategies for companies to connect with customers have also changed (Mangold and Faulds, 2009). To adapt with the emergence of social media in the marketing, companies should have unique insights about these significances (Quan-Haase and Young, 2010). The significances of social media embody three main aspects which are technology, decision-making and purchase behaviors of customers.

Social media can be defined as websites and applications that enable users to create and share content or participate in social networking. As a phenomenon of only the past couple of decades, it has certainly changed the way we live our everyday lives. Whether socially or professionally, it opens the door to incredible amounts of information; most of which is freely shared.

Social media is the new generation fad and while most entrepreneurs use it to their advantage to advertise their business, there are many more who believe it is unnecessary. “According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media - but 85% of participants aren’t sure what social media tools are the best to use” (DeMer, 2014). Today, social media is widely used in online marketing and a lot of people build their businesses just sitting at home, without having to invest in anything. However, there are still some businessmen who believe that customers will come to them as long as their product/service is good through word of mouth.

The basic purpose of social networks is to help you search for people you already know or look for people you would like to know and then share information among each other. This sharing of information between the two individual is possible only when the information is available with the intermediary; i.e. the people who run social networking websites. In a similar way, social media came into popularity as it gave the users a platform to share their thoughts and ideas with the whole world, but again for that to happen there was a need for a central storage of the user’s content which could be accessed anytime by any user. According to Ahuja and Moore (2013), “A social network is a structure of entities interconnected through variety of