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SAP Assignment Essay

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In 1972, five entrepreneurs had a vision for the business potential of technology. Dietmar Hopp, Hans-Werner Hector, Hasso Plattner, Klaus Tschira, and Claus Wellenreuther founded SAP in 1972. SAP means Systemanalyse und Programmentwicklung which is German for "System Analysis and Program Development.” The name was later changed to Systeme, Anwendungen und Produkte in der Datenverarbeitung which meant Systems, application and products in the data processing in German. With one customer and a handful of employees, SAP set out on a pathway that would not only transform the world of information technology, but would alter the way companies do business forever across the globe. Based on market capitalization, …show more content…

SAP Americas is a subsidiary of SAP AG, overseeing the company's business operations in the U.S., Canada, Latin America and the Caribbean. SAP has 115 companies with research and development facilities in Germany, Turkey, Canada, China, Hungary, India, Israel, Bulgaria and North America. In addition, SAP have laboratory centers in France, Sofia, Hungary, Sao Leopoldo, Brazil, Palo Alto, California, Bangalore and Gurgaon, India, Ra' Anana and Karmiel, Israel, Vancouver, Canada and Shanghai, China. SAP targets six industry sectors including consumer industries, discrete industry, financial services, process industries, public services, and service industries. SAP focuses on vertical industries, such as media, which helps provide growth as these industries expand. A potentially large area of growth could come in the relatively new services-oriented architecture (SOA), which enables the customers to link and connect its various applications. SAP expects its SOA, called NetWeaver, to be well received by its large installed customer base. Many of the industries SAP operates in are fragmented in terms of the software brands used. SAP offers more than two dozen industry solution portfolios and more than 550 resolutions for small and mid-size companies. SAP primary marketing areas are products, consultation and training. A significant part of SAP AG's success is making it easy for customers, partners, vendors, and the

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